Picturing the Blizzard That Caused Nepal’s Worst-Ever Mountaineering Disaster


The deadliest mountaineering disaster in Nepal's history occurred last week, when the remnants of Tropical Cyclone Hudhud pushed moist air up against the tall peaks of the Himalayas. The result, as the air climbed the rocky mountainsides while cooling and condensing as it did so, was a staggering 6.5 feet of snow at a time of year when foul weather is rarely seen

The blizzard and related avalanches struck right when hundreds of relatively inexperienced climbers from around the world come to travel along the famed Annapurna trail

More about Disaster, Blizzard, Us World, Us, and World

High Winds Blow Waterfall Back Up

Winds were so strong in Hayfield, England on Tuesday that at least one waterfall no longer fell.

Chromecast users Cast 650 million times and its successor is on the way


The Chromecast is an incredibly valuable piece of equipment for anyone. The device was launched in 2013 by Google and no one knew what to expect. Well, the Cast feature for the $35 darling has been used 650 million times. This is up from 400 million back in August. That shows just what you can expect from Chromecast. It is so powerful due to the tens of thousands of applications available. In fact, there are more than 6,000 developers working on upwards of 10,000 apps.

Hit the break for a Google executives comments about what is next for Chromecast.

As we already know, a new version of Chromecast is incoming. When? No one knows. Google’s Mario Queiroz did not give Gigaom much information about the successor, but did maintain that the specifications will be boosted. Queiroz said “The hardware capabilities will give us a better opportunity to take full advantage of a large screen paired with a small screen.”

What do you think the next Chromecast will be able to do?

Source: Gigaom

Come comment on this article: Chromecast users Cast 650 million times and its successor is on the way

TalkAndroid Daily Dose for October 21, 2014


With hectic schedules, it can be hard to keep track of everything in your news feed. That’s why we created the TalkAndroid Daily Dose. This is where we recap the day’s hottest stories so you can get yourself up to speed in quick fashion. Happy reading!!


How to setup Trusted Devices on Android Lollipop to automatically unlock your phone or tablet


Pre-orders for Nexus 9 cover and keyboard folio hit Amazon


PPLNOTIFY sends Android notifications straight to your web browser on another device

Gmail 5.0 will make the stock Email app obsolete by including Exchange support

Google Play Music gets Material Design, benefits from Songza

Shots of Google Calendar material design overhaul surface

Nokia’s HERE Maps now available on all Android devices


T-Mobile’s HTC One (M8) now receiving Eye Experience update


Google adds USB Security Key support to make their 2-Step Verification more robust

Google publishes guide for switching from iOS to Android


T-Mobile’s HTC One (M8) now receiving Eye Experience update

Samsung launches Galaxy S5 Plus in the Netherlands with Snapdragon 805

Samsung teases Lollipop update for Galaxy Note 4

ZTE planning to announce new flagship on October 23rd


TWRP custom recovery gets support for unlocked 2014 Moto X


Google adds USB Security Key support to make their 2-Step Verification more robust


LG G Watch gets update that brings new music features

Motorola seeding 4.4W.2 update to Moto 360 with loads of improvements


Pre-orders for Nexus 9 cover and keyboard folio hit Amazon

You can now pre-order the Xperia Z3 Tablet Compact for a hefty $499.99


LG G Watch gets update that brings new music features

Motorola seeding 4.4W.2 update to Moto 360 with loads of improvements

T-Mobile’s HTC One (M8) now receiving Eye Experience update

Samsung teases Lollipop update for Galaxy Note 4


Samsung donating phones to help U.N. combat Ebola

Come comment on this article: TalkAndroid Daily Dose for October 21, 2014

Escape From Microsoft Word

The word processor that most of the world uses every day, Microsoft Word, is a work of genius that’s almost always wrong as an instrument for writing prose.

Published for the First Time: A 1959 Essay By Isaac Asimov On Creativity

Writing in 1959 for DARPA, Asimov shares his thoughts on how people get new ideas and the importance of free time.

Toward Land’s End

Despite the tech industry's takeover of San Francisco, remnants of the old city still remain.

Vine Updates iOS App With Enhanced Discovery and Sharing Tools


Vine just made it easier for its users to discover and share new videos.

The iOS version of the app was updated Tuesday with new discovery features that allow users to find new videos, regardless of how many users they follow.

Vine users can now follow specific channels, a feature first introduced last year that categorizes videos based on broad themes such as animals, comedy, DIY, food or style. Now, when you select a particular channel, you have the ability to follow it by tapping the plus symbol in the upper right hand corner of the app. Following a channel will surface "selected featured posts" from within that category in your main feed, even if you don't follow the user who posted it Read more...

More about Twitter, Tech, Vine, Ios Apps, and Apps Software

This Harry Potter Rap Is For Muggles Wishing Quidditch Was a Real Sport


"Just because you're flying on the ground doesn't mean it isn't fun at all, doesn't mean it isn't fun at all. No, and foreheads ain't the only place you can get scars that make you special," Sebastian Milla raps at the end of his Harry Potter-themed song

His "Snitches and Seekers" rap, featured in the just-released Mudbloods documentary, is about the fictional international sporting event called Quidditch, which students on campuses everywhere have turned into a real-life club sport with brooms.

Milla, a 2013 graduate of University of California, Los Angeles, penned the rap when he was a member — a chaser to be exact — of UCLA's Quidditch teamMudbloods, released Oct. 14 on demand, follows UCLA's team as they compete for glory in the Fifth Annual Quidditch World Cup. Read more...

More about Entertainment, Harry Potter, Film, Music, and Sports

Review roundup: iPad Air 2 and iPad mini 3 deemed best in class, but changes mostly iterative

The reviews are in for this year's iPad product refreshes and the results are expectedly positive for the new iPad Air 2, though some question whether Apple did enough to warrant the iPad mini 3's price tag.

Google and Others Sink $542 Million Into Mystery Virtual Reality Venture


Search giant Google, along with several other interests, just invested more than half a billion dollars in a mysterious venture called Magic Leap, a company that, based on various reports, is working on technology focused on the virtual reality and augmented reality space

So far, the company has kept a tight lid on what exactly it has to offer in terms of technical specifics but, whatever it is, Google and several other major players believe it's worth the $542 million in investment dollars announced on Tuesday

Also included in the investment round are Silicon Valley heavyweight venture capital firm Andreessen Horowitz, private equity firm KKR, Vulcan Capital, Kleiner Perkins Caufield & Byers, film studio Legendary Entertainment and telecom company Qualcomm Read more...

More about Google, Investments, Augmented Reality, Virtual Reality, and Wearable Tech

How Edward Snowden Changed Journalism

It had been evident for some time before Snowden surfaced that best practices in investigative reporting and source protection needed to change.

Video Allegedly Shows Airdropped U.S. Weapons Falling Into ISIS Hands

If the weapons depicted — including rocket-propelled grenades — were of U.S. origin, they were intended for Kurdish fighters. Instead ISIS militants may have added them to their already massive stockpile of arms.

Nothing You Think Matters Today Will Matter The Same Way Tomorrow

Just look at the future we imagined in 1964.

Rover wants to be the missing piece between iBeacons and retailers’ apps

Rover wants to be the missing piece between iBeacons and retailers’ apps
Image Credit: Acumen

Imagine you’re walking down the organic-products aisle at your favorite grocery store when suddenly the store’s app on your phone notifies you that a new line of organic foods is now available.

That can actually possible thanks to iBeacon technology, and 500 Startups-backed Rover wants to make that possible with its software-development kit (SDK). As the startup describes its own place in the chain, it’s the piece sitting right in between the iBeacons, an Apple-developed technology for indoor proximity sensing, and a brick-and-mortar retailer’s app.

While iBeacon is a fairly new technology that sounds really fancy and futuristic, it’s quite dumb, actually. All iBeacon devices do is emit low-energy Bluetooth signals to people’s smartphones. The devices alone won’t make a store’s app do very much.

And that’s where Rover comes in. Its SDK, which co-founder and chief executive John Coombs told me takes only two lines of code to integrate into an app, is the layer that picks up the sensors’ signals, recognizes that the retailer wants you to receive this ad or notification about the organic food brand when you’re in that particular aisle, and gets the app to serve up that that ad or notification.

For marketers, Rover is incredibly easy to use. It feels just like all the other drag-and-drop dashboards they use every day to manage social media and advertising campaigns.

Now, if you’re wondering why any of this even matters now that Amazon is so awesome it will deliver groceries to you — online shopping! — just remember that 95 percent of purchases are still done in brick-and-mortar locations. iBeacon can become the key to not only personalizing in-person shopping, but also bridging the gap between digital and physical shopping.

“It’s basically Amazon in your hand,” Coombs said, referring to the ability to mimic Amazon’s famous recommendations by serving up personalized and relevant content thanks to the technology.

Naturally, privacy is also of huge importance here. Location-sharing is opt-in, and users have the ability to control notifications from any and all apps on their phones, so Rover’s technology and retailer ambitions can only invade so deep.

In the end, Coombs said, it’s about making the shopping experience better, and any violations of people’s privacy would defeat the purpose.

Of course, Rover is not the only company out there to have figured out how great iBeacons can be for retailers.

For example, Swirl, which raised $8 million last year, is fairly similar to Rover, though it also provides its own iBeacon devices. Shopkick, on the other hand, takes a different approach by having its own app in which all of its partner brands and advertisers can serve up ads and other content and gets a commission from the sales it helps drive.

But Rover hopes it will still differentiate itself, especially since it’s released an open source SDK that mobile app developers can tap into. It also offers its product for free to developers and small businesses for up to 2,500 visits per month, and it’s compatible with Estimote and RedBear iBeacon devices.

Coombs and Sean Rucker started Rover eight months ago. The startup is relocating to the Bay Area from Toronto. It has raised $200,000 from 500 Startups and an undisclosed angel investor.

VentureBeat is studying mobile marketing automation. Chime in, and we’ll share the data.

500 Startups provides early-stage companies with funding ranging from $10K to $250K via seed investments, our startup accelerator program, and new micro-fund models like the Twilio Fund. With over 160 experienced startup mentors around... read more »

Postscript: Benjamin C. Bradlee (1921-2014)

Younger people watching the actor Jason Robards’s portrayal of Bradlee in “All the President’s Men” can be forgiven for thinking it is a broad caricature, an exaggeration of his cement-mixer voice, his cocky ebullience, his ferocious instinct for a political story, and his astonishing support for his reporters. In fact, Robards underplayed Bradlee.

How To Trap A Cat In 3 Easy Steps

The Internet is collectively performing a study on cat behavioral psychology, and all of us (and our cats) can participate! After a few users on Reddit and Imgur noticed that their cats are attracted to circles, submissions poured in of other cat owners trying these low-tech traps on their feline friends.

How Amazon Solved The Problem Of Work

Should minutes spent waiting to be screened at the end of the workday be counted as work? If so, then shouldn't workers be paid?

How to Set up Facebook, Twitter and Every Other Major Social Media Profile

Setting up social media profiles on Twitter, Facebook or any other social network can be a lot of work. And if you’re starting from scratch, it feels like a big impediment to overcome before using a new tool. We need to choose a photo or fill out a bio when all we want to do is start sharing content and engaging with friends.

Your social media profile is a window into your personality, your job, your interests—sure, but, if done correctly, it can be so much more than that. It can drive people to your website or other online assets; it can promote some of your best content; and it can lead to new clients and sales. When you reach out to a new contact or prospect, the first thing they’re going to do is look you up online. Your profile needs to be both impressive and discoverable.

With so much potential value in each social media profile, it’s worth investing the time and effort required to set them up properly. (Or, if you’ve neglected yours for an extended period of time, it can be just as important to give it a complete overhaul.) Here’s our complete guide on how to social media profiles.

Jump to:

General Rules


Why is your bio so important? In addition to sharing basic information about yourself, adding your website and email address turns any social network bio into a potential source of referral traffic. Especially on company pages, the opportunity to describe your products and link out to an external website makes bios a powerful marketing and sales tool. Plus, including your Twitter handle or Google+ page in the personal information section of another social network is a simple form of cross-promotion that could help grow your social following across the board.

Social media bios should always be catered to the social network and the audience of that particular profile. Your personal Facebook bio can be more fun and interesting than your LinkedIn bio, which should be very focused on professional skills and job history.

Though each profile bio will differ, your name or handle should be consistent across all networks. This allows people to find you more easily. If they see your Twitter handle, they can then enter that into Instagram and immediately find your personal or branded account. Online service know’em allows you to quickly check if a desired handle is available on almost every social network.

Finally, if you’re curious about which of your social networks need work, there’s any easy way to check: Google yourself.


You should always strive to have photos fall within the dimensions recommended for a certain network. Why? A square is a square, right? Well, you never know when profile images will be reused elsewhere on a social network. Even though your giant headshot might look nice in the profile picture, it might look weird when appearing on a mobile device or in a home feed.

With profile images, simple is usually better. Don’t try and fit tons of information about your business or product into a cover photo. The cover photo’s job is to be eye-catching and reflect who you are, so focus on that. The profile picture should be of you, or of your logo, so people know who they’re following or talking to.

Finally, image consistency across social networks will help people connect with and trust you. If someone follows you on Twitter and seeks you out on Instagram, using the same profile photo will increase your chances of them finding the right account, and following you. Much like with account names, consistent imagery results in better discoverability and more immediate trust. It’s a very easy way to cross-promote your social accounts.


Like the rest of your social media presence, your profiles should be regularly updated. Bios should be updated with the latest information or the latest content to ensure everything is accurate and fresh. Set yourself a reminder to check your profile information every couple of weeks, and don’t ignore it.

In the same vein, regularly changing cover photos keeps your profile interesting to existing followers and gives you an opportunity to re-engage people who weren’t impressed the first time. Meanwhile your static profile picture will help you maintain brand recognition and consistency across networks.



Your Facebook profile is one of the largest social media profiles on the web. Since Facebook is also the biggest social network on the planet, with 1.3 billion users, it’s important that people are able to quickly find you and connect.


Both your personal information or company information will fall under the “About” tab on your Facebook profile or page. For personal profiles, the About tab contains an overview on which you can update the following fields:

  • Job
  • Education
  • Location
  • Contact information
  • Website
  • And relationship status

Social Media Profiles - Facebook Personal About Page

Each of these sections can be further expanded on in addition tabs within the About page. If you’re using your Facebook profile for public or professional purposes, we recommend keeping the relationship status out of your bio. People want to know where you work and how to contact you. That being said, you can change the reach of each piece of information in your bio by editing the audience setting so certain information can only be viewed by friends.

For Company Pages your about section offers the opportunity to include the following information:

  • Location
  • Products
  • Founding date
  • Release date
  • And contact information

Social Media Profiles - Facebook Company Bio

Take the time to fill out these sections with care, as customers and prospects will turn to them frequently. You also have the opportunity to write a lengthy “About” description of your company. Use this space to show visitors who you are, what you do and why they should care.

Follow Facebook’s directions on how to update your bio info.


Social-Media-Profiles--Facebook-Photos-600 (1)

  • Facebook profile picture: 180×180 pixels
  • Facebook cover photo: 851×315 pixels 

Your Facebook profile picture is the square photo on the left side of your profile. It’s the same photo that shows up on other people’s walls or homepages when you post. For that reason, your profile picture should be a headshot. If you’re creating a business page your profile image should be your logo. The image you choose for your profile picture should be square and should also be clear in small and large sizes.

Your Facebook cover photo is the large image that appears behind your profile picture. The larger size of this image offers opportunities for your to make an impression, sell your business or get creative.

Learn how to add or update your profile or cover photo here.

As Facebook image sizes will change with redesigns, you can stay up to date with their recommended image sizes here.


Facebook photos you’ve added or have been tagged in will also figure prominently on your profile. Make sure you keep a close eye on photos you’re being tagged in so you can untag anything you don’t want others seeing on your page. To avoid this process you can also turn on Timeline review, which allows you to approve tags before they appear on your profile. 

Interest categories, from sports to music, can also appear on your profile if you so choose. If you’re using a profile for professional purposes, you may want to avoid these sections unless they are industry-relevant or they offer relevant insight to connections.



Whether it’s a personal or branded account, Twitter profiles are exactly the same for everyone. This should be an advantage, since you don’t need to learn different processes if you’re building a profile for you or your business. That isn’t to say these profiles don’t require effort. Just like the network’s approach to social media as a whole, Twitter profiles are a test in brevity. Have a look: 


Your Twitter bio is very minimal in comparison to networks like Facebook and LinkedIn. There are only five fields you can update:

  • name
  • bio
  • location
  • website
  • and theme color

Social Media Profiles - Twitter Bio

Each of these sections should be filled out but, with so little opportunity for customization, special attention should be paid to the bio field. In true Twitter fashion, your bio is limited to 160 characters, so you can’t go into much detail. Instead, focus on sharing insight into what you’ll be talking about on Twitter. This saves visitors the trouble of scrolling through your Tweets to see what they can expect from you. If you manage the Twitter account of a bank, you might want to state in your bio “Tweets about personal finance, insurance and investing.” No gimmicks, but a strong incentive to follow for people who are after that information. 

To guide new followers effectively, your bio could cross-promote other relevant branded accounts as well. A bank might include in their bio,for example, “For cust serv, @bankhelp.”

The bio writing process will be a test of your editing skills. If you’re having trouble, ask yourself ‘does this really need to be in here?’ for each section and work to trim the fat. Take your time and do it right. And if you’re stuck, look to the accounts of other industry leaders for inspiration.

Follow Twitter’s steps to update your bio information here.


 Suggested Twitter image dimensions

Suggested Twitter image dimensions

  • Twitter profile photo: 400×400 pixels
  • Twitter header image: 1,500×500 pixels

Your Twitter profile photo is the smaller, square image that appears on the top-left side your profile. Your photo should be clear and recognizable whether small or large, since the same photo you choose for your profile image will be used within other people’s streams, and in Twitter’s “Who to Follow” section on the right side of your feed.

Just like on Facebook, your Twitter header image is the much larger, rectangular photo that appears behind your profile photo and across the top of your profile page. This large photo is a great asset. It’s the first thing most people will notice when they visit your profile, and should therefore serve the purpose of piquing their interest right from the get-go.

Learn how to add or update your Twitter profile or header image here

Twitter profile image sizes may change with a redesign, so stay up to date on recommended image sizes here. 


Social Media Profiles - Twitter Pinned Tweet

Earlier this year Twitter added the ability to pin a Tweet to your profile. This Tweet is one of the first things someone who lands on your profile will see. It’s is also an amazing opportunity to promote your content to new contacts. Choose a Tweet that promotes a strong piece of content you or your brand has created, and includes an image or video. Discover how to pin a Tweet here.



Many people are quick to brush off Google+, when in fact it has some of the most passionate social media users today. Add the fact that Google+ profiles have a role in Google search results of your name or brand, and you shouldn’t need any more reason to work hard on your Google+ presence.


Google+ offers several choices to customize what information appears in your profile bio. Make sure you go through every part to see what you want made public and what is better off private. 

Social Media Profiles - Google+ Small BioThe bio section of your Google+ profile can really be split into two parts. First, there is a small section under your profile picture containing some info about you. On personal profiles your work, school and location will appear in that position, while on business pages your website will appear there. While you may not want your school or workplace to appear on your profile, you should always have your website in that position if you run a business page. Users are drawn to your profile picture, so having your website right there is a great way to point followers back to your other online properties. 

Second, every profile has an About tab containing much more information about you or your brand. This tab can contain simple details like your job and education history as well as contact information. However, there are 3 sections worth focusing your attention on: 

  • People: This section shows how many people you’ve circled, and how many people have you in circles. People are more likely to follow you if they know you will probably follow them back. They’re also more likely to follow you if they see that lots of others do, since it adds credibility. As a result, you may want to keep this information private until these numbers are impressive to profile viewers.

Social Media Profiles - Google+ People

  • Links: Google+ has done us a favour by including cross-promotional opportunities from the get-go. Use this section to point to other social network profiles, all of your websites as well as blogs you’ve contributed to. The value of this section can’t be understated.

Social Media Profiles - Google+ Links

  • Story: This section is where you have lots of flexibility to get creative. It is comprised of three different categories. Tagline is where you should offer people a quick sell of yourself. Who you are, what you do and why they should follow. Make sure it includes keywords you want associated with you in search. Introduction is where you can delve into a little more detail. If you’ve lured them in with your tagline, this section will be the next information they’re after. The Introduction could also include a call to action, like “Add us to your circles today!” The third section of your story is “bragging rights.” This is a section for awards and accomplishments. If you don’t have anything relevant, don’t force it.

Social Media Profiles - Google+ Story

Follow Google’s instructions on how to edit your Google+ profile bio here. 


 Suggested Google+ image dimensions

Suggested Google+ image dimensions

  • Google+ profile picture: 120×120 pixels minimum
  • Google+ cover photo: 1080×608 pixels

Your Google+ profile picture, unlike Facebook and Twitter, will appear as a circle rather than a square. That being said, you still upload that picture as a square; you just need to be aware of what will be cut off when Google crops that photo.

The Google+ cover photo is the large rectangular image that sits to the right of your profile picture. One opportunity unique to Google+ profiles is the ability to make your cover photo a gif rather than a static image. Hootsuite’s cover photo on Google+ is currently a gif that we use to showcase our brand, product and one of our best pieces of content. The purpose of a cover photo is to capture a visitor’s interest, and a gif is a very appropriate and effective means of doing that. If a gif fits with your branding, you may want to get creative and take advantage of this feature.

Learn how to add or update your profile or cover photos, and stay up to date on Google+ recommended profile image sizes here.


Google+ also offers a variety of options to customize what information publically appears on your profile. You get to chose if photos, YouTube or other videos, +1s and reviews by you can be seen by profile visitors. When it comes to photos and videos you’ve produced, you likely want your audience to see them. They show off your content marketing efforts and offer a bigger picture of who you are and what you do. Public +1s and reviews may not be the best fit for professional profiles however. Consider each field carefully before deciding which to make public. 


B2B leads with LinkedIn

LinkedIn’s personal and business pages are so different that each one needs its own section. We’ve broken them down separately below.

LinkedIn Personal Profile


On LinkedIn, your bio is at the core of effectively using the social network. LinkedIn is a professional social network where you list your experience and expertise in order to attract potential employers, clients or connections. Being that your profile is so essential for this purpose, LinkedIn has made their profiles very substantive. In fact, there are no fewer than 21 sections to your LinkedIn profile. While almost all of these should be filled out, we’ve ranked them roughly in their order of importance and added a line about each one:

  • Name – First and last
  • Headline – Will default to your current job title, but you can customize for more punch and to include key terms for search
  • Summary – LinkedIn describes it as info “about your mission, accomplishments, and goals.”
  • Contact Info – Email, phone, IM, address, Twitter handle and websites.
  • Experience – Professional positions and experience, both jobs and volunteer work.
  • Recommendations – Professional recommendations displayed on your profile are a major asset while on the job hunt.
  • Skills & Endorsements – The skills you list should represent your real strengths, since your contacts will ideally be endorsing you for them. Spend time to make this section very representative of you and your abilities.
  • Industry – Choose from their drop-down menu
  • Location – Important to let people know where you work
  • Education – Where you went to school and what you studied
  • Certifications – Do you have a specific certification that would benefit your job?
  • Publications – Specifically relevant for marketers, writers and researchers
  • Projects – Have you worked on a noteworthy project that would impress connections or employers?
  • Languages – Being bilingual or trilingual can be a major career asset. Share your language skills.
  • Volunteer Experience & Causes – Organizations you support, causes you care about, and the types of volunteer opportunities you’re looking for.
  • Additional Information – If it isn’t professional, keep it out of this section. Your marital status isn’t particularly relevant on LinkedIn.
  • Honors & Awards – Keep these to large, noteworthy awards. Not your ‘most improved softball player’ trophy.
  • Organizations – Be careful of noting political organizations. They could influence hiring.
  • Courses – Only fill this out if your school courses are very relevant to your desired field.
  • Patents – Not very relevant for most of us, but a select few can benefit from this section
  • Test Scores – Generally, skip this. Unless you got a perfect score on the bar exam.

Social Media Profiles - LinkedIn Experience

As a general rule, your LinkedIn profile should be strictly professional. Avoid the humorous or quirky in favor of the straightforward. LinkedIn also favors profiles that are 100% complete, so put in the effort to check off all the boxes in the creation of your profile.

Follow LinkedIn’s instructions on how to update any of your profile sections here.

Gain insight on how to be found on LinkedIn.


 Suggested LinkedIn profile image dimensions

Suggested LinkedIn profile image dimensions

  • LinkedIn profile photo: 200×200 pixels minimum
  • LinkedIn custom background: 1400×425

LinkedIn profile photos should be square headshots. This is a standard that exists for a reason. You can also choose a custom background photo for your profile. Since it is LinkedIn, we recommend choosing a photo with some professional context, or something that speaks to your career.


Last year LinkedIn made its publishing platform open to all users, a move that turned the social network into a veritable blogging platform. When you publish a post on LinkedIn, it will appear high up on your profile. This important real estate is a major incentive to start writing posts for your LinkedIn audience. It’s an easy way to extend your reach and impress profile visitors. Think of it like your own mini thought leadership program.

LinkedIn Company Page


LinkedIn Company Pages require a much smaller set of information than LinkedIn profiles.

  • Company name
  • Company size
  • Type
  • Website
  • Main industry
  • Operating status
  • Year founded
  • And location

These fields are all either self-explanatory or are chosen from a dropdown menu. This leaves only three sections that require effort to fill out.

Social Media Profiles - LinkedIn Company

First, your company description should describe who you are and what you do, and appeal to both prospects and prospective hires. Include links to your website and careers page in this section. 

Next is your company specialties. In this section list key terms that someone who uses your product or service might search for. There are several slots open, so you can get very specific with these specialties. 

Finally, there is a featured groups section which is meant for LinkedIn groups that you participate actively in or are an administrator for. LinkedIn groups are a great way to make connections on the social network, so we recommend actively participating in them. If you see a void on a particular topic, starting a group is a great way for your company to be perceived as an authority or leader on that subject.

Follow LinkedIn’s instructions on how to edit your LinkedIn Company Page. 


Your LinkedIn Business Page has three main images you should take time to optimize.

 Suggested LinkedIn Company Page image dimensions

Suggested LinkedIn Company Page image dimensions

  • LinkedIn standard logo: 100×60 pixels
  • LinkedIn banner image: 646×220
  • LinkedIn square logo: 50×50 

The first is your standard logo, the small icon that appears in a box on the top right of your page. This image will be reused in LinkedIn’s “Companies You Want to Follow” section, which is a great reason to make this image stand out. Make it clear and appealing, since it will be the first impression many LinkedIn users have of your brand. 

Next is your banner image. This appears on your business page under your logo and is the LinkedIn equivalent of a cover image. It’s a bigger, landscape image and should be used to capture people’s attention, while telling your company’s story.

Finally, your business page will need a square logo. It will be used when you post updates and when users search for you, so make it clickable.


LinkedIn is now an incredibly important part of hiring for many businesses. With that in mind, the social network offers an opportunity to highlight career opportunities on a separate tab within your Company Page. While not immediately visible, this tab would appear on your profile and is worth completing. 



Instagram is likely the simplest social network you will deal with when it comes to your bio. Aside from your username and real name, the only information that appears on your public profile is your website and a short (maximum 150 characters) bio. For your bio, since you’re limited in terms of length, keep things straightforward, but not serious. Say who you are and what you will be sharing photos of, but don’t make it dry.

Social Media Profiles - Instagram Bio

For business accounts, always include any branded hashtags you use. This allows people to browse the hashtag and see what kind of content you produce and promote before they follow you. 

Follow Instagram’s instructions on how to edit your Instagram bio.


 Suggested Instagram image dimensions

Suggested Instagram image dimensions

  • Instagram profile picture: 180×180 

Instagram is unique in the sense that you’ll likely be setting up your profile on mobile first, with only secondary considerations about the web version. Most people use Instagram on mobile, but you can’t ignore the fact that some people will view your profile on their desktop browser. As a result, with Instagram it’s always a good idea to use higher resolution images with greater resolution than required for mobile. 

Your Instagram profile picture will be cropped into a circle on the app, so make sure you choose an image that will look good in that shape. Though the profile picture will be 110 pixels in diameter on the mobile app, it is recommended that you choose a larger square image since it will appear larger on the web.

Learn how to change your Instagram profile photo.


It’s worth noting that your Instagram profile will showcase your latest Instagram photos. As a result, every photo you take will potentially take a prominent place on your profile and be the first thing a visitor sees. This is a big reason to take time and share only the best photos, especially if the profile is a professional or branded one. You may be tempted to share a mediocre or low-quality photo because it was taken in a specific context, or features people you want to recognize. However, visitors to your profile won’t understand the context. All they’ll see is a bad photo, and they almost surely won’t follow you.

Consider sticking to a certain style of image, keeping to a specific set of filters or one style of cropping. Doing so will give your Instagram feed a specific brand, making it more recognizable to followers and more consistent to new profile visitors.

The post How to Set up Facebook, Twitter and Every Other Major Social Media Profile appeared first on Hootsuite Social Media Management.

Woman Fools Titillated Redditors With Picture of Her Husband’s Butt


Be warned: There's going to be a picture of a butt in this story.

On Monday, Redditor poshpink330 submitted an image to the r/GoneWild subreddit, a community in which users "exchange their nude bodies for karma; showing it off in a comfortable environment without pressure."

The image, which at first glance appears to be of breasts, received 60 upvotes and caused 51 users to initiate private message conversations with poshpink330. As you can imagine, those conversations were not about the weather.

About a day later, poshpink330 revealed in a follow-up post that the picture was not of breasts, and was, in fact, her husband's butt Read more...

More about Reddit, Funny, Watercooler, Pics, and Conversations

Apple’s Maps Connect portal lets local businesses create, add details to listings

In a continued effort to make Apple Maps more accurate, Apple on Tuesday launched a new Web portal called "Maps Connect" to let local businesses add information directly into the mapping services.

Inside Hollywood’s Shocking Blackface Problem

A civil rights fight that was thought to have been eradicated years ago is nevertheless taking place in the entertainment industry. So why is Hollywood still “painting down” stuntpeople?

Michigan Becomes Fifth State To Thwart Direct Tesla Sales

Michigan Gov. Rick Snyder signed a bill on Tuesday that will keep electric carmaker Tesla Motors from selling its cars directly to consumers in the state, home to the biggest U.S. automakers.

Ben Bradlee, Legendary Washington Post Editor, Dies At 93

Benjamin C. Bradlee, who presided over The Washington Post newsroom for 26 years and guided The Post’s transformation into one of the world’s leading newspapers, died Oct. 21 at his home in Washington of natural causes.

The Right Way To Use A Seesaw

Just going up and down is fine, if you're some kind of square.

Apple’s new A8X powered iPad Air 2 smokes new Android tablets, including Nvidia’s Tegra K1 Shield Tablet

New Geekbench processor benchmarks show Apple's triple core, 64-bit A8X Application Processor is dramatically faster than the latest Android tablets, despite their additional cores and faster clock rates.

Ampush’s future of mobile ads: whopping growth of 233 percent year-over-year

Ampush’s future of mobile ads: whopping growth of 233 percent year-over-year

Above: Ampush CEO Jesse Pujji

Image Credit: Ampush

To Ampush chief Jesse Pujji, the future of mobile advertising comes down to native ads running on Facebook and Twitter.

Pujji’s company runs ad campaigns for big brands like MasterCard with his two biggest ad partners, Facebook and Twitter. Ampush will release a report early tomorrow that contains eye-opening data for brands and advertisers looking to maximize mobile ad campaigns with the two giants. The report provides a partial glimpse of what mobile advertising could soon look like.

“The majority of ad inventory in a few years will come down to the big platforms like Twitter and Facebook,” Ampush told VentureBeat.

While not a shocker, at least in the subjective sense of the word, Pujji will release data accrued by Ampush during 2013 up to the third quarter of 2014 from Twitter and Facebook mobile campaigns run during that timeframe.

Mobile developer or publisher?
Learn how successful apps make more money with fewer ads.

This includes Ampush customers in the gaming, e-commerce, travel, and entertainment sectors. Ampush clients spent $200 million on campaigns during this timeframe, of which Ampush takes a cut.

Some of the highlights from the Ampush report, which will be released on its website tomorrow morning, include:

  • Ad spend for the 13-17 age group grew the fastest it ever has over the duration of 2014. Pujji says this kernel of data debunks analyst claims that this age demographic is not effectively being served by Facebook
  • Mobile growth spending will increase by a whopping 233 percent year-over-year.
  • Cost per thousand and cost per click in mobile pricing trends will increase 23 and 53 percent respectively year-over-year.
  • The mobile app index, or cost-per-install, will increase 20 percent year-over-year.
  • Twitter is still maturing, but is showing serious, opportunistic growth in targeting smaller audiences engaged in the travel and lifestyle verticals.
  • More advertisers allocated portions of their important user acquisition budgets outside the U.S. and into international markets for mobile campaigns.

Ampush finds itself ensconced inside a burgeoning mobile landscape that analysts expect will be worth around $35 billion by year’s end. That number is up from the $18 billion spent on mobile last year. As expected, Google occupies the No. 1 spot in terms of mobile ad revenue followed by Facebook and Twitter.

The crafty Pujji also pointed out to VentureBeat that email-based mobile marketing, like Google Partner Connect and Facebook’s Custom Audience, for example, are leading the way in targeted mobile ad campaigns and that the technology continues to evolve to allow businesses to better target specific users with ads they may want to see.

“It’s a whole new way for advertisers to target customers,” Pujji said.

You can see an earlier interview I did with Pujji here.

Mobile developer or publisher? VentureBeat is studying mobile marketing automation. Fill out our 5-minute survey, and we'll share the data with you.

Ampush is an advertising technology company that helps brands and direct response advertisers achieve measurable business results on mobile-first native platforms such as Facebook and Twitter. Our AMP 2.0 marketing software takes the c... read more »

Apple leadership awarded restricted stock unit bonus currently worth $19M

Eight Apple executives last week were awarded identical bonuses in the form of conditional RSUs worth over $19.6 million at the stock's current price, according to a U.S. SEC filing.

Apple Launches “Maps Connect,” Self-Service Local Listings Portal

This afternoon Apple notified us of a new self-service portal to add or edit local business listings: Apple Maps Connect. It’s intended for small business owners or their authorized representatives (though not agencies) to be able to quickly and easily add content directly into Apple Maps....

Please visit Search Engine Land for the full article.

Sense6 Design plans ‘smart jewelry’ that can save your life

Sense6 Design plans ‘smart jewelry’ that can save your life

Above: The Artemis line

Image Credit: Sense6 Design

“Smart jewelry that helps keep you alive.”

That very well could be the motto of San Francisco-based Sense6 Design, a producer of smart jewelry like necklaces and pendants whose built-in technology allows users to contact authorities in the event of trouble. The line of jewelry is called Artemis, and it will be released to the public Nov. 2.

To be sure, fashionable jewelry that can also potentially save your life is yet another interesting advance in the wearable arena. The Artemis line includes slick-looking pendants and necklaces, and the prototypes have been field-tested in San Francisco since February. The devices use low-energy Bluetooth technology synched to your cell phone.

“We have all the electronics and jewelry design done,” said Jeff Axup, Sense6 founder and chief executive.

Artemis PR Pic #5- Black Dress - LANDSCAPE - 5000px

Saying the 911 emergency grid is obsolete, Axup and his small crew have instead opted to contract with private security agencies. When a user walking down a darkened city street, for example, triggers an alert, it first goes to the security service while also simultaneously transmitting your GPS coordinates.

The jewelry also contacts family members or trusted friends via text message that an incident has occurred. The device contains a microphone which records audio of the incident in its entirety for possible evidence, say, if the perpetrators are arrested. Axup declined to say what security agencies they were using.

Axup is entering the wearables field at an opportune time. That’s because analysts predict the wearables market to be a $6 billion industry by 2016. Read a marketing report on that here.

Axup emphasized that calls directed to a security agency rather than a 911 operator are far more effective because each wearer has a digital profile on hand, so the operator knows immediately who you are. Dispatchers also possess the desk phones of police, fire, and emergency agencies that cover the immediate vicinity where the caller is hailing from.

“The police take these calls more seriously than if you just call 911,” Axup said.

“When you ask for help the call goes directly to a dispatcher who is paying attention to you. Our smart jewelry uses our proprietary data to define what is wrong and what you need.”

Interestingly, Axup and his team recruited beta testers for the devices through their website and the young CEO said the response was overwhelming. Saying the prototypes were tested in a “realistic environment,” Axup sees a future where women wearing his smart jewelry becomes commonplace.

Sense6 Design bootstrapped the prototypes but will officially roll out its Indiegogo campaign in a bid to raise $200,000 to build more jewelry. Preorders will be available through their Indiegogo page Oct. 28, and the jewelry line officially goes live November 2.

Axup declined to release a price listing but said his smart pendants and necklaces are affordable for the average consumer.

“We’re also looking at a range of products for the future that will give the wearer super powers,” Axup said.

Mobile developer or publisher? VentureBeat is studying mobile marketing automation. Fill out our 5-minute survey, and we'll share the data with you.

Sense6 is building stylish Artemis smart-jewelry products which enhance personal safety. We foresee a world where people can have the freedom to do what they want with less risk of personal harm. With the press of a button you can inst... read more »

Google Street View Spotlights Chimpanzees Studied by Jane Goodall


Google Street View now allows you to get a close look at the Tanzanian chimps Jane Goodall famously studied.

The company partnered with the Jane Goodall Institute and Tanzania's National Parks to map out the country's Gombe National Park, home to the chimpanzees Goodall began studying in the 1960s.

The Street View collection features the chimps who live in the park (there's one named Google) and the Jane Goodall Institute itself, with views inside the research facilities and Goodall's own house.

"Pushing through the brush, carrying the Street View Trekker, we collected thousands of 360-degree images along the narrow paths of the park to share with the world," the company wrote in a blog post. "This imagery complements JGI’s current monitoring efforts using satellite imagery and mapping to protect 85 percent of the remaining chimpanzees in Africa." Read more...

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U.S. Journalist Ashoka Mukpo Says He’s Now ‘Ebola Free’


Ashoka Mukpo, the 33-year-old NBC News freelance cameraman who contracted Ebola while on assignment in Liberia on Oct. 2 and was then flown back to the U.S. for treatment, is free of the disease, he announced on Tuesday.

"Just got my results. 3 consecutive days negative. Ebola free and feeling so blessed. I fought and won, with lots of help. Amazing feeling," he tweeted. "The knowledge that there's no more virus in my blood is a profound relief. I'm so lucky. Wish everyone who got sick could feel this."

Just got my results. 3 consecutive days negative. Ebola free and feeling so blessed. I fought and won, with lots of help. Amazing feeling

— ashoka (@unkyoka) October 21, 2014

More about Us World, Us, Ebola, and Ashoka Mukpo

Are Factual And Religious Belief The Same?

A new paper that may help make sense of the coexistence of seemingly contradictory religious and scientific beliefs.

Life On A Deadly Himalayan Trail

We finally crossed the Thorung La Pass after a grueling week of trekking the rugged terrains of the Annapurna Circuit. We congratulated ourselves, started descending, then stopped for a luncheon mixture of water, Nescafe and local alcohol. We took a small plane and then a large one, and only when we returned to Washington did we hear the news. Death had missed us by two days.

VIDEO: The Team Behind Facebook’s Privacy Checkup and Related Safety Features

PrivacyCheckupIntro650As National Cyber Security Awareness Month nears its homestretch, Facebook chief privacy officer Erin Egan is meeting with data protection and privacy commissioners from around the world this week to discuss how the social network enables its users to control what they share.


New Career Opportunities Daily: The best jobs in media.

The Marketer’s Guide to Instagram

In just four years, Instagram has exploded to over 200 million monthly active users (MAUs), making it the fastest growing social network on the planet.[1] While the number of MAUs falls well short of other social networks, Instagram has the most engaged users.[2]

A study was done using the rock band Paramore’s social media accounts. The same image was posted to their Facebook, Twitter, and Instagram accounts simultaneously, with these results:[3]

  • Facebook Fan Page (3,200,000 fans) – 9,405 likes
  • Twitter (3,350,000 followers) – 433 retweets and 289 favorites
  • Instagram (360,000 followers) – 52,237 likes and 315 comments

With only one-tenth the following of their Facebook fan page, their Instagram account generated 5 times more activity.

Forrester Research also conducted a study yielding similar results. They found that Instagram had a fan engagement rate 58 times higher than Facebook and 120 times higher than Twitter.[4]

These numbers are truly astounding. What is the reason for the massive jump in engagement on Instagram? One explanation has to do with how networks are structured. Let’s take a look at three of the major ones:


Facebook Homefeed

Facebook Homefeed Mobile


Twitter Feed

Twitter Feed Mobile


Pinterest Feed

Pinterest Feed Mobile

Look at the amount of information displayed when you log in. It’s sensory overload. Our brains cannot process all that information at one time. From a marketer’s point of view, this presents a major issue. You spend hours curating content to engage your users, but most of the time it falls on glazed-over eyes.

Now, let’s look at Instagram:


Instagram Feed

Instagram Feed Mobile

Instagram keeps it simple: muted color tones, no advertisements, minimal buttons, and most importantly, only one photo on the screen at a time. This presents an awesome opportunity to truly get your following’s attention and communicate your message.

Instagram offers a powerful platform for marketers and businesses, yet there is a common misconception that if you don’t have a physical product to sell, the network isn’t applicable. Albeit a great way to directly market a product, the true power of Instagram lies in the ability to connect with users. This means that all businesses can (and should) use Instagram.

Getting Started

Setting up an Instagram profile is extremely straightforward, so we aren’t going to belabor that here. However, there are some distinct differences between Instagram and other social networks which are important to note.

Setting up Your Profile

Setting Up Instagram Pofile

IG Profile Example

  • Unlike Facebook and Pinterest, Instagram doesn’t distinguish between businesses and individual users. All accounts are the same.
  • You can change your account name as many times as you like. Also, you can use underscores (_) and periods (.) in your username.
  • You can select one image for your profile picture. The image isn’t clickable to zoom. This is the only photo that will show on behalf of your business, as there are no header photos on Instagram.
  • Instagram allots only 150 characters in your profile for a blurb about your business. Keep it simple, with a slogan or a brief elevator pitch. And, please, no emoticons.
  • Arguably, the biggest downside to Instagram is no outward linking. The only place you can include an outward link is your profile bio. Use it wisely.

Creating an Identity

You’re going to want to find out what type of content engages Instagram users the most in order to maximize your Instagram presence and create an identity. Images communicate a lot more than words.

The best way to start is to find accounts in similar industries and see what they do. Take careful notes on the content they post and the reactions they receive.

Here are some great examples to help you get started:

  • American Express – A prime example of a business that has an intangible product but still has a great Instagram presence.
  • Taco Bell – Across the board, Taco Bell has an amazing social media presence. They do a great job creating interesting content by using their product in a creative way.
  • Warby Parker – A great example of a company with a beautifully curated account. They’re able to subtly advertise their product while still engaging their following with awesome images.
  • Sharpie – Sharpie has mastered user-submitted content. They ask their following to create drawings using Sharpie markers and then post them to their account.
  • Burberry – Burberry doesn’t take the obvious route by posting images of their clothing. Instead, they pull back the veil and show followers what goes on behind the scenes at the company.
  • Intel – Another great example of an account with a product that might not traditionally fit on Instagram. They get extremely creative with their account in order to engage their following.
  • Hot or Not App – Mobile app marketing is arguably the most difficult form of marketing to do well. Hot or Not has done incredible things with their Instagram account. If you have a mobile app, give them a follow. (We don’t necessarily endorse their business, but for the purpose of providing an example it’s worth examining their strategy.)

Many of these companies hire professionals to curate their accounts, so don’t get overwhelmed if you can’t compete with the quality of their images. Instead, focus on their posting strategy and how they engage their users.

Since there are no auto posters that work with Instagram’s application programming interface (API), we recommend you create an editorial calendar to keep your posts on schedule and optimized. An editorial calendar is a tool used by publishers to control the flow of content across multiple mediums. Here is an example of one we created for a client with a brand new Instagram account:

Editorial Calendar Example

  1. Date: The date of the scheduled post.
  2. Time: The time of the scheduled post. When starting off, we always pick four different times, and we A/B test to find out what time our following is most active.
  3. Image: The name of the image you plan to post. There is no limit to the types of images you can post, but we recommend that you don’t barrage your following with advertisements. Keep it fresh and rotate the types of images you post. Mix in some funny (but relevant) memes to keep your followers engaged.
  4. Video: Instagram allows videos, and we highly recommend that you take advantage of this feature. Each video can be up to 15 seconds long. Mix in video posts while A/B testing to see how your audience reacts. Traditionally, videos get less than half the engagement of images.
  5. Filter: Instagram has 17 built-in filters to help improve the quality of your images. The calendar states “use judgment,” meaning choose a filter if you feel it makes the image more appealing.
  6. Hashtag: We cover hashtags in depth in the next section. Use the editorial calendar to plan them out ahead of time.
  7. Copy: The description that you will include with the photo. There is no limit to the number of characters you can put in a description, so you’re free to write as much or as little as you choose.
  8. Profile Tags: Here you would include the handle of other users you are tagging in the photo. For example, if you post a photo of your employees, you can tag them in the photos (just like Facebook).
  9. Daily Posting Schedule: After the first week, the calendar moves down to one post a day. If you are getting great engagement from your following at every time of day, feel free to post four or more times. However, in our experience, it is extremely difficult to come up with that much engaging content, and you may end up losing followers if your posts become boring. Most of the time, the sweet spot is in the one-two posts a day range.

It’s important to have some form of calendar to establish consistent posting. People tend to be turned off when you post too much or post in bursts (e.g., five photos in a row), so it’s important to create a schedule. In addition, you want to use the first week or so as a basic A/B test to gauge the reaction of followers. There are a number of free online platforms to help you set a schedule:

Choose a platform and pay close attention to which photos get the most engagement. We recommend Iconosquare because it’s extremely easy to use. The platform keeps track of how your account has progressed month over month in terms of a following and user engagement. There is a plethora of data available that will help you determine:

  • Your most engaging content
  • The best time of day to post
  • The best filters to use
  • Which posts caused you to lose/gain followers
  • Growth statistics


A number of online studies show that Instagram users are most active between 5:00 pm and 6:00 pm, but your following might be different. Use the free metrics provided to craft your own plan based on your data.

Growing Your Following

It’s important to craft a plan that focuses on quality content, metrics, and maximizing follower engagement because it will help grow your account. Whenever a follower likes a photo of yours, it will show up on the follower’s feed. That means someone who is connected to your follower can view your posts should they choose to do so.

When creating your posts, there are a number of things you should do:

Use Hashtags

A cliché, but they work. Hashtags are words (or groups of words) following a # symbol (such as #business, #smallbusiness, etc.). What they do is help users find your photos by grouping them with other photos using the same hashtag.

For example, if you go to the Explore tab (the star on the toolbar at the bottom of the screen), you’re able to search for users and hashtags. Type your industry (e.g., “marketing”). What you will see is a huge list of photos tagged with “#marketing.” Essentially, hashtags can help other like-minded Instagram users find your content, and they can be strategically used to increase the visibility of your posts.

For a list of the most used hashtags and their meanings, click here.

You’ll notice that the hashtags included on the above list aren’t necessarily applicable to businesses. We recommend using these hashtags only in moderation because they can annoy and confuse your followers. Instead, we recommend using hashtags in three ways:

  1. To create your own brand – A brand hashtag is one that is specific to your business. Come up with a short phrase (like #automatedmarketing) or simply use the name of your business. Use the same hashtag on every post and encourage others to use it when posting to their accounts. KitKat is a great example of this. They encourage users to use the hashtag “#haveabreak,” which they consistently use across all their social media accounts as well. This creates a consistent brand across all social networks and encourages users to share content and spread the brand.


  1. To join in what’s trending – Trending hashtags are those which are viral at a given moment. When you come across a trend that’s related to your business, engage in the conversation by posting content using the hashtag. This can put your message in front of a large, highly engaged audience. This technique requires a little more effort because Instagram doesn’t currently show what’s trending. However, you can use the same trends that are on Twitter and Facebook (found on the sides of your feeds) to join in on Instagram.
  2. To connect with a niche – Finding related hashtags takes some digging. Head to Iconosquare.com and type in a keyword related to your business. The platform will return a long list of related hashtags and their associated volume. From these, you will be able to build a list of relevant hashtags to use in your posts.

Since you’ll be posting from a mobile device, we suggest you keep a note pad with your hashtags in them. This will allow you to copy and paste them into each post and save you the hassle of typing them out each time.

Use Filters

Instagram has 17 filters that can help to improve the look and feel of your photos. An online study gives us insight into which are used the most:[5]

  1. Normal / No filter – 43%
  2. Earlybird – 10%
  3. X-Pro II – 8%
  4. Valencia – 5%
  5. Rise – 4%
  6. Hefe – 4%
  7. Amaro – 4%
  8. Hudson – 3%
  9. Brannan – 3%
  10. Nashville – 3%

Filters are a great tool, but don’t spend too much time trying to figure out which one looks the best. We suggest using filters when the image quality isn’t up to par. Filters are a great way to mask poor quality.

Link Your Accounts

Instagram provides the ability to link with your other social media accounts and push posts to them. This is a great feature because, let’s face it, social media is time consuming. Pushing content will save you from logging in to your other accounts and reposting. When you push an Instagram post to another network, it displays as coming from Instagram. If you have a large following on other networks, it’s an easy way to drive traffic to your Instagram account.

Instagram allows you to push posts to six networks:

  1. Facebook
  2. Twitter
  3. Tumblr
  4. Flickr
  5. Foursquare
  6. Mixi

Linking the accounts is easy. When setting up a new post, you’ll see this screen:


All you need to do is tap the corresponding network and log in using your credentials before sending your post. After you set your login credentials once, Instagram will save them for future use so all you have to do is tap each network icon to push your content.

In order to avoid posting duplicate images and videos across your social networks, we recommend you use only Instagram for the six networks listed above. (For the others, you will still need to post to them.)

Use Your Website

Instagram launched a cool feature that allows you to embed your content on a website or blog. If you have a high-traffic website, this is a great way to get exposure for your account. If you have a portfolio page, consider using your Instagram account to feed through that. Or, easily embed images/videos into your blog posts by following these simple steps:


  1. Go to Instagram.com and locate the image or video that you would like to embed
  2. Click on the three dots in the bottom right-hand corner of the photo and click “embed”
  3. Copy and paste the code into the text file of your blog post

Use Likes and Comments

This technique is a hustle, but it works. Start by going to the search section and typing in the hashtag of your choice. Put yourself in the mind of your ideal follower and think about the types of hashtags they would be using. For example, if you’re a web hosting company, search for hashtags like “computer,” “website,” “web design,” etc.

Click on the “list all” option (three horizontal lines) so the photos will be listed one by one. Then, scroll down the feed, liking every photo you come across. Those users will see that you liked their photo and check out your profile. If you have a well-curated account, they may follow you back. However, keep in mind that Instagram has spam filters which limit the number of photos you can like to 350 per hour.


You can do the same thing with comments. This is much more time consuming, and Instagram limits comments to 50 per hour. Also, be careful about what you comment. Stay away from sales pitches and stick to positive feedback like “love your photos.”

Another method is to follow a lot of accounts and hope they follow you back. However, this method can backfire. If you’re following 10,000 accounts but have only 500 followers yourself, it will create a negative perception of your account.

Use Influencer Marketing

If you’re a business owner, you really don’t have time to spend coming up with hashtags and liking photos. Since Instagram’s advertising platform isn’t readily available, the most effective way to grow your following is to connect with influencers. (We will discuss influencer marketing in more detail in the next section.)

Creating an Instagram Marketing Campaign

It’s important to build a following before embarking on marketing campaigns because if you don’t have any followers, no one will see your content. Make sure you follow our suggestions in the section above, and then, once you do, we can get down to setting up an effective marketing campaign that will generate a big buzz for your business.

Step One: Set Goals / Key Performance Indicators (KPIs)

The common mistake here is to set a monetary goal like “sell more widgets.” Instagram users are sensitive to spam and to the platform being used as a sales tool. While an effective Instagram campaign will help you sell more widgets, creating a campaign aimed at increasing sales actually will have the opposite effect. Instead, create goals based on engagement. We use the following goals for our campaigns:

  • Increase engagement by X%
  • Increase followers by X%
  • Increase off-page (non-follower) engagement by X%

Using these KPIs will help keep your campaign headed in the right direction. If you can create a campaign that has a lot of engagement, your sales will increase. Trust me!

Step Two: Make a Plan

Just like with any marketing campaign, you need a concrete plan that will help get you from point A to point B. We’ve gotten it started with a few key points you will want your plan to cover:

  • Audience – Lay out exactly who your target audience is. This part of your plan should cover their likes, what types of accounts they follow, what types of hashtags they use, their physical location, etc.
  • Message – What is the message your campaign is attempting to communicate? Here you will want to specify your key messages and your partners’ handles (Facebook and Twitter) for quick reference and some relevant hashtags.
  • Measure – Decide on a platform to gauge the effectiveness of your campaign. As covered above, we use Iconosquare because it’s a free and simple tool that provides a ton of great metrics. Whatever you decide on, make sure you’re able to effectively keep track of the KPIs laid out in Step One.

Step Three: Execute the Plan

Coming up with a plan is the easy part. Everyone wants to reach 1,000,000 users, but how will you do it? We’ve compiled the three most effective campaign types, along with some case studies, to get you started:

1. User-generated content (UGC) – This is a great way to source content (a/k/a save you time), engage your followers, and engage the followers of your followers. What you want to do is post a series of photos to your account announcing the campaign. Be sure to include the following:

  • What you want people to do. If you have a product, ask your followers to post images of creative ways they use it. If you offer a service, ask your followers to post a question they have regarding your industry, which you will answer on your account.
  • What you want people to include. Make sure you stipulate exactly what you want followers to include in their photo submissions. We suggest you create a hashtag that will allow you to easily search for their submissions. Make sure they tag your Instagram account in their posts so their followers can get involved as well.
  • Why people should do what you ask. Followers aren’t going to post photos just because you tell them to. However, for some reason, Instagrammers get a kick out of being featured on other accounts. So, offer them a chance to be featured on your profile if they submit the content you ask for (choose only a few to feature).

A great example of a successful UGC campaign is Belkin (iPhone case maker) and Lego. The two companies teamed up to create a customizable phone case that allowed users to add Legos to the back. They decided to use their Instagram accounts as a means to help promote the product.

They launched a UGC campaign that asked their followers to create crazy Lego structures and post them to their accounts using the hashtag #LegoxBelkin. Then, the companies featured their favorite ones on their accounts. The campaign is a great example of a way to organically engage your following and let your customers do the marketing for you.


2. Giveaways/Contests – Giveaways are similar to UGC campaigns except you give away free swag to encourage participation. This gives users an incentive to participate and will generate far more engagement. Here is a quick guide for how to get started:

  • Select your giveaway/prize for participating winners. If you run a business that sells products, give away a gift card, discount, or free product. If you run a service business, give away free services.
  • Select entry method. This is how users will participate in your giveaway:
    1. “Follow to win” – Follow your account. The downside is users can unfollow after the contest ends.
    2. “Like to win” – “Like” one of your photos. The downsides are users can unlike after the contest ends, and it generates minimal engagement with others.
    3. “Submit to win” – Follow a link URL and enter their information. The downside is it’s very difficult to get Instagrammers to leave Instagram and enter their information, so it comes off very spammy.
    4. “Post to win” – Post a photo to their account. We strongly recommend using the “post to win” method as outlined above. It gives you the most control over the contest and maximizes user engagement.
  • Create giveaway post. This is the post that will announce the giveaway and what people need to do to enter. If you don’t have an in-house designer, we suggest you hire someone to curate a post for you (Elance or Fiverr will be fine). For a perfect example of how this post should look, check out @cardiotennis. It shows how to enter, what to tag, and what the giveaway is, all in one image.

Instagram Giveaway

  • Post the winners. This part really should go without saying, but make sure you actually follow through with your offer. We strongly suggest that you post a follow-up image with the winners as social proof. You want to make sure your followers can verify the validity of the campaign for future submissions.

3. Influencer Campaigns – As an experienced marketer, you’ve seen influencer campaigns before, with bloggers and even on Twitter. Instagram has taken it to new heights. Instagram influencers have larger audiences, and they generate far more engagement than other online mediums. There are two main types of influencers on Instagram:

  • Celebrities
  • Users with big followings

Partnering with celebrities is difficult and should be attempted only if you’re an advertising agency. Getting in touch with them is nearly impossible, and if you do, prepare to break open your piggy bank. You want to focus on Instagram users with big followings to promote your business/account.

Two companies that have executed phenomenal influencer campaigns are SHREDZ and Bachelr:

  • SHREDZ, a direct marketing nutritional supplement company, found hundreds of Instagram users who had followers that were highly engaged and enthusiastic about fitness. SHREDZ created a sponsorship program whereby they would pay these Instagrammers to post images using SHREDZ products. They required each Instagrammer to include the link to the SHREDZ website in their bio. In 2012, before partnering with influencers, SHREDZ did about $90,000 in annual revenue. At the end of 2013, they did $5 million in gross sales.[6]
  • Bachelr, a men’s fashion startup, used an Instagram influencer campaign as their launch strategy. Bachelr’s design team created a ton of beautiful curated images that displayed their product with their watermark. Then, they paid a number of influencers $50 each time they posted the images to their profile. The result? In two weeks their website received over 20,000 unique visits and crashed the servers. One of their founders took to a Reddit forum and posted about their campaign to share the story of their success.[7]

23-Bachelr 1


However, Influencer marketing isn’t just for products. Mobile applications have greatly benefited from influencers on Instagram as well. Marketing a mobile app is arguably one of the most difficult tasks for marketers, as mobile marketing is still in its infancy.

Since Instagram is almost exclusively accessed via mobile devices, the dating app Hot or Not chose it as the perfect platform to promote their product. They created a user-generated platform for which people could create an image and post it to Instagram. Then, they connected with thousands of influencers to spread the word and encourage others to download the app. To date, the campaign is estimated to have generated over 1 million installs.

You can look for influencers with the Instagram Explore tab, which is the star on the toolbar at the bottom of the screen. Click on an image in the Explore feed and then click through to that user’s profile. Or, search by hashtags related to your business.

Look for users with at least 25,000 followers. Make sure you keep a spreadsheet listing each potential influencer. (I’ve made the mistake of reaching out to someone I had contacted previously. It made me look unorganized, and I wasn’t able to work with that Instagrammer.)

There are two ways to reach out to potential influencers:

  • Contact information – More often than not, people will leave an email address for inquiries in their profile. Send them an email about your business and your interest in using them as an influencer.
  • Direct messaging – If you follow the person, then you’re able to send them a direct message. To send a direct message, use the same button you would to post a photo. At the top of the screen, you will be given the option to send out to all your followers or direct. Select direct and locate the person in your address list. You can send them a direct message requesting their services.

Make sure you do a thorough analysis of each influencer’s profile. Fake likes are easy to get, so your decision needs to be based on more than just how many followers an Instagrammer has. Instead, look through at least 30 posts from your potential influencer, paying close attention to the engagement each photo gets.

If an Instagrammer has 100,000 followers but is generating only 50 likes per photo, then they may have spammed out their account. Look for Instagrammers that are generating at least a 5% ratio of engagement to followers (i.e., for every 100 followers they have, they are getting at least 5 comments and likes on each post).

If you decide to use an influencer, make sure you commit to the strategy for a couple of months. As with other forms of advertising, one or two posts isn’t going to get the job done. The practice needs to be repeated over a period of time to take effect. In addition, make sure your website is responsive and mobile friendly, as the influx of traffic will come primarily from mobile devices.


Instagram is an extremely powerful network when properly utilized. The real power lies in the ability to connect one to one with users and build a following that is actively engaged with your content. Instagram is the most personal social network there is. Exploit this by using Instagram as a means to show your fans who you are. Use this guide as a baseline for your Instagram campaign and watch your account blossom.


[1] http://instagram.com/press/

[2] http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/

[3] http://theblognextdoor.com/2013/08/19/facebook-the-graveyard-of-social-media/

[4] http://blogs.forrester.com/nate_elliott/14-04-29-instagram_is_the_king_of_social_engagement

[5] http://brandongaille.com/10-most-popular-instagram-photo-filters/

[6] http://www.forbes.com/sites/darrenheitner/2014/03/19/instagram-marketing-helped-make-this-multi-million-dollar-nutritional-supplement-company/

[7] http://www.reddit.com/r/startups/comments/1i43ku/how_i_used_instagram_to_promote_our_launch/

About the Author: Ryan Stewart has over 8 years of digital marketing experience working with clients like Best Buy, Target and the Department of Defense. Ryan holds a Master’s in Business Administration (MBA) and owns Webris, a digital marketing agency based out of Miami, FL. You can follow him on Twitter here and Instagram here.

4 ways to make your crowdfunding campaign hit $1M or more


4 ways to make your crowdfunding campaign hit $1M or more
Image Credit: Futurama/20th Century Fox

You’ve got an amazing product idea, and you’re looking to get it funded. You’re going to need at least a million dollars in capital to make it happen and finding that choice group of investors who’ll back your dream in exchange for a slice of equity will be a daunting task. Luckily for you and many other ingenious entrepreneurs, however, there’s another way.

Through crowdfunding, you can get the support of thousands of investors, not just a few. What’s more, these investors may not even be interested in acquiring equity in your company. It’s likely they’ll happily fund you simply because they’d really love to get their hands on your product. In fact, they’ll be so eager, they’ll pay for your product months before it’s available. These days, sites like Indiegogo and Kickstarter are boasting crowdfunding campaigns that exceed over a million dollars in funding. From family robots like Jibo, to Skully, the world’s smartest motorcycle helmet, there are tons of cool new products out there that are finding significant support through crowdfunding.

But how do they do it? Well, here are the four ways to ensure you’re creating a million-dollar crowdfunding campaign:

1) Make them fall in love

When we see an amazing product on Kickstarter that’s being created by a smart, charming, relatable individual, we become inspired. The crowdfunding movement has us head-over-heels for amazing products made not by The Man, but by the incredibly talented girl next door who you can now live through, vicariously. All you have to do is throw in some money and BAM! you’re part of something bigger. We open our wallets for crowdfunded campaigns — essentially paying for a product that doesn’t yet exist — not because it makes financial sense, but because we want to share the creation of something amazing made by someone we believe in.

Your crowdfunding story should dazzle your viewers and let them know your product is going to change their lives. The best crowdfunded videos are those that have the power to move an audience to tears and then text all their friends and colleagues about it. This is more than a product you’re offering. Crowdfunded campaigns offer an experience, and research shows that buying an experience goes farther in making people happy than buying stuff. Your crowdfunding donors will feel like a part of something that is exceptional. They’ll bond as a community and share your campaign with others in anticipation of celebrating together, once your product is successfully and magnificently funded.


2) Find the right partners

If you want people to believe in you to the extent that they can’t resist funding your campaign in a big way, you have to show them you’re extraordinary. Communicating your story in the cleanest, most aesthetically gorgeous way possible is key. Having a high production value for your campaign will automatically situate you in a more professional echelon, which will attract serious donors to your cause. Don’t cut corners. We recommend you leave the following tasks to the pros:

  • Video Producers - The world needs your product. It satisfies a huge need, and once it sees the light of day, people will ask themselves how they ever managed without it. Every great product has a compelling story behind it, and your video is the perfect vehicle for sharing that story with thousands of investors. Your video is the face of your campaign. Don’t sell yourself short. Hire a team of video producers to help you. Video producers are experts at passionate storytelling and that’s what you need to maximize your video’s impact. Your video should captivate viewers, as it reveals the inspiration behind your product and the ways it will change your investors lives. It’s more than just explaining how your product works and what it does; it’s about making an emotional connection with viewers and conveying your dedication to a product you truly believe in. It’s about moving people to a place of wonder, sharing a conviction that your product will light the world on fire.
  • PR Campaign - Public relations firms are campaign launching champions. They make it their business to get the timing right and create optimal buzz about your product. Proper exposure is paramount and should not be left to chance. Only about 10 to 20 percent of donors will find your campaign organically, (because they know you personally, are fans, or are simply interested in your project). So, a good PR firm is essential to make up the difference in terms of attracting an audience. Engage a good PR firm and contributions will materialize faster than bunnies in springtime. You can breathe easy while you stand amazed at the sheer volume of exposure, and continued fast-paced growth of your campaign. Where are all these bunnies coming from?
  • Marketing Agency - Work with a team savvy in technical marketing. Such teams are experts at conducting the product messaging that will keep your campaign on target. They’ll test with surveys, focus groups and competitive analysis, all scaled perfectly to best manage your crowdfunding endeavors. They’ll also create a user-centric website and excellent mobile experiences for your product, whose design and content will focus on telling your story in the most compelling way possible. Finally, they’ll advertise your product with a focus on making sure your audience has a proper understanding of its features.


3) Factor in advertising

Build advertising into your budget. We recommend about $50,000. It’s essential that you get people to love your product, the more people, the better. That’s why proper advertising is crucial. Advertising is what makes the difference between holding your breath while hoping for funding, and creating a campaign that builds on itself and generates funds in a way that’s actually predictable.


4) Focus on long-term marketing

Crowdfunding doesn’t have to be a shot in the dark. It’s more like planting seeds that will predictably grow and renew if you give them the right amount of sunlight and water. Take the time to do testing and figure out what you need to get one new customer, then extrapolate this number to 10 then 10 thousand, etc.. Test various methods, different types of media and ad channels, until you’re spending the right amount on each customer to make money for your business in the longer term. If you put in the time and energy to test and re-test, you’ll be creating not just a viable, but ultimately a profitable business.


Remember, it’s not just a crowdfunding campaign. It’s about capitalizing on your campaign and taking advantage of every avenue toward enduring success. Use your campaign as a marketing vehicle that will drive your business into the future. Develop your product and your customer base simultaneously by using your campaign to create a marketing platform for your business. Use your campaign site as a hub to collect money and simultaneously link to your own site, so that you have an additional online location collecting cash, which will eventually function as your company’s Ecommerce engine and storefront. Crowdfunding is the beginning phase that gives you the structure, stability and visibility to grow the seedlings that will be transplanted to your own storefront where they will continue to thrive, becoming hearty maples, oaks and pines.

Sandeep SoodSandeep Sood is founder of Monsoon+RainFactory, a visionary product house that conceptualizes, designs, develops and markets mobile and web applications that help business thrive in a connected world. Monsoon+RainFactory have launched several crowdfunded products, including Jibo and Skully, two of the most highly funded products to date.  In addition, Monsoon has worked with companies such as HP, Cisco, Novartis, the Academy Awards and the NBA to help them get their ideas off the whiteboard and onto people’s devices.

VentureBeat is studying mobile marketing automation. Chime in, and we’ll share the data.

ThoughtSpot Wants to be the Tesla of BI


BI solutions have been around for decades, but they’ve never really taken root.

Don’t take our word for it. Consider this from Gartner’s Magic Quadrant for Business Intelligence and Analytics Platforms report. Speaking of the BI platforms, the authors wrote: “They were never fully embraced by the majority of business users, managers and analysts, primarily because most considered these too difficult to use for many analytical use cases.”

And in a world where the future belongs to those who leverage information best, this is a problem that few companies can afford to live with.

Needless to say, there are a number of BI vendors who are trying to change that. They range from established players like IBM, Microsoft, Oracle, SAP and SAS to upstarts like Tableau, Birst and Qlik.

And whether they are making any headway or not, less than 25 percent of today’s enterprise workers report that they have access to the information they need, in spite of $100 billion spent by companies on BI software licenses and even more on IT services.

The software and solution provider(s) who can increase BI penetration are destined to make a mint.

That’s one of the reasons that a team of engineers and entrepreneurs from tech leaders like Facebook, Google, IBM Netezza, Nutanix and others have joined force to build a solution that workers will actually embrace.

Read full story...

Apple spent $1M on lobbying US government in Q3, focused on health, data privacy, more

According to a recently filed disclosure, Apple spent a little over $1 million over the third quarter on lobbying issues like consumer health data, safe driving, e-books and data privacy, among others.

Microsoft’s smartwatch will be tightly integrated with enterprise systems

Microsoft’s smartwatch will be tightly integrated with enterprise systems

Above: Above: Drawing of the Microsoft smartwatch from the patent application.

Image Credit: U.S. Patent Office

Reports over the weekend said that Microsoft will release its own entrant into the growing field of consumer smartwatches. If the reports are true (and some believe they aren’t), analysts are saying that Microsoft will be wise to integrate the new device tightly with Microsoft productivity tools in the workplace.

Rumors of the Microsoft watch have been swirling since last spring, and a Forbes story Sunday says the new watch will include a heartbeat sensor and will sync with phones using a number of operating systems, including iPhone, Android, and Windows Phone.

“My sources at Microsoft tell me that the watch will be deeply integrated with MS Outlook and services such as Lync,” Pascal Koenig of the Smartwatch Group in Zürich told VentureBeat. Lync is the messaging and voice communications piece of the Microsoft stack of services for the enterprise.

With the barrier between workplace technology and personal technology breaking down, users might buy the watch for work (or have it provided to them) and then begin using it for aspects of their personal life.

“In general, I believe the access to big corporations and an excellent understanding of business processes must be the focus of Microsoft to come up with a valuable product offering,” Koenig said.

Still, the question remains whether it makes sense for Microsoft to launch its own hardware, rather than coming up with software-based solutions.

“We are skeptical whether a critical number of people wants to wear a Microsoft-branded watch,” Koenig said. “However, the product may only be a showcase to get other hardware partners on board.”

This is what Google did by providing it’s Android Wear OS to its smartwatch-making partners.

Microsoft’s response to VentureBeat yesterday? “We do not comment on rumors … “

A move into smartwatches might make sense for Microsoft on a purely strategic level.

“In some ways Microsoft has more to gain than anybody because they have been a distant third in the smartphone race, so being able to move into wearables might allow them to establish a beachhead in this next wave of personal devices,” Reticle Research analyst Ross Rubin told VentureBeat.

Rubin adds that an enterprise-focused smartwatch would fit in with the stated plans of CEO Satya Nadella, who has said that any new Microsoft products will have to pass a validity test for use in that environment.

“Of course some of that will have to cross over into personal productivity, because there’s only so many smartwatches people can wear,” Rubin says.

If a new Microsoft watch does show up before the holiday season (a goal Apple could not meet with its Watch), we’ll likely know on first sight if the device looks good enough (and comes in enough styles) to be worn outside the workplace.

Mobile developer or publisher? VentureBeat is studying mobile marketing automation. Fill out our 5-minute survey, and we'll share the data with you.

Microsoft Corporation is a public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through ... read more »

Inside Facebook interview with Media Shower: What do Facebook page owners need to know?

Screen Shot 2014-10-21 at 1.10.47 PM

Inside Facebook editor Justin Lafferty recently conducted an interview with Media Shower, talking about the history of Inside Facebook, the state of Facebook marketing and how page admins can adjust their mindsets for success.

Here’s an excerpt from that interview. The full interview is here.

Hey, Justin. Can you tell us the story behind Inside Facebook? When and why was the site started?

The site was started a few years before I joined. In 2006, Justin Smith saw Facebook as a platform to track and cover in the future, though it was roughly two years old. Read the first story here.

What tips can you offer small- to medium-sized business owners and bloggers on making sure their content is being viewed by fans on Facebook?

Don’t rely only on Facebook. Facebook should be a tool they use to gain exposure, engage with fans and grow brand recognition. If you’re only on Facebook and trying to make money…odds are, you’ll be disappointed with reach. Take a holistic approach and become active on Facebook, Twitter, Google+, LinkedIn, Instagram – whatever makes the most sense for your individual fanbase or consumer base.

What are some best practices that content creators should be considering when sharing content on Facebook? How do they ensure that they’re posts are not only seen, but also shared and discussed?

Make it relevant and timely to your audience. That will change with each and every business. A bank and a coffee shop might have the same amount of fans and get the same amount of organic or paid reach…but the tactics they use to reach those customers will be (or should be!) wildly different.

Do A/B testing and see what kinds of posts fans react with (and share) more often. The page analytics can be a very useful tool if you don’t get caught up in the day-to-day fluctuations of reach.

What are the most common mistakes you see business owners/bloggers making on Facebook?

Only relying on Facebook or getting mad when Facebook isn’t a magic box that produces leads and engagement. Small business owners can sometimes be behind the curve and market on the site with tactics that were useful a year or two ago – but Facebook is constantly growing and changing. That’s the biggest thing to understand.

What do you think are some undervalued or overlooked features of Facebook that business owners should pay attention to for marketing?

The targeting features within ads. You don’t have to be a Coke or a Starbucks to be an advertising superstar. If you’ve got great content/features/deals, you can use Facebook ads to target the people who are most likely to convert.

Click here to read the rest of the interview.

Saudi Cleric: Twitter is ‘evil’

Saudi Cleric: Twitter is 'evil'

A top cleric in Saudi Arabia has condemned Twitter as evil, criticising the social networking site for attacking Islam.


New Career Opportunities Daily: The best jobs in media.

Inside The Contradictory World Of Thought Catalog, One Of The Internet’s Most Reviled Sites

The site’s growth plan is one that attempts to remove the accountability of publishing while still reaping the traffic such stories bring in.

FTC Names New Chief Technologist

The Federal Trade Commission, the nation’s top consumer protection regulator, appointed a privacy expert and former journalist as its chief technologist on Tuesday, a signal that the commission intends to maintain a close watch on online privacy and security issues.

Monica Lewinsky Calls Herself ‘Patient Zero’ For Online Destruction

Lewinsky sees herself an early victim of the Internet's echo chamber.

True Viral Cannot Be Planned

As a recent viral advertisement for a technical college in China shows, there is no rhyme or reason when it comes to what campaigns get picked up by the masses.

Search Engine Marketing Checklist for Hotel Marketers

In order to attract consumers, good search engine marketing should be built on a strong and thorough checklist.

The Grisly, All-American Appeal Of Serial Killers

In trying to make sense of the darkest extremes of human behavior, the public turns murderers into myths and monsters.

Can BuzzFeed Be Trusted?


BuzzFeed, the social publisher that built its name on listicles and quizzes, has been trying to become a serious news source. In recent memory, BuzzFeed has:

However, the socially-savvy site has struggled to gain credibility, despite hiring people with serious journalistic chops.

A Pew study released today found liberals and conservatives are polarized in their media consumption habits. However, there was one thing both sides of the aisle agreed on: Distrust BuzzFeed.

BuzzFeed was the only news source that everyone — conservatives, liberals, moderates — regarded as untrustworthy:



BuzzFeed does publish in-depth investigations, but longform content is simply not as shareable as the little girls dropping f-bombs or 25 reasons alcohol should be banned that currently fills its homepage.

While BuzzFeed’s news vertical is currently promoting feature stories about the folly of “failure to protect” laws, it’s also promoting a first-person essay about traveling to Costa Rica for a date.

BuzzFeed’s editor-in-chief Ben Smith told SocialTimes:

Most of the great news organizations have been around for decades, and trust is something you earn over time. Our organization is new, our news operation is even newer, and it’s early days for us. The more people know BuzzFeed News, especially young people who make up a small share of these surveys, the more they trust us.

What do you think: Can BuzzFeed ever become a trustworthy news source?

New Career Opportunities Daily: The best jobs in media.

Microsoft identifies PowerPoint security flaw that leaves all Windows versions vulnerable

Microsoft identifies PowerPoint security flaw that leaves all Windows versions vulnerable

Above: A display at a Microsoft Windows press event in San Francisco on Sept. 30.

Image Credit: Jordan Novet/VentureBeat

Microsoft’s “Security Response Center” today highlighted a new PowerPoint bug that affects all supported versions of the Windows operating system (save for Windows Server 2003). But fear not: Microsoft has a temporary solution to the problem.

“A cyberattacker could cause remote code execution if someone is tricked into opening a maliciously crafted PowerPoint document that contains an infected Object Linking and Embedding (OLE) file,” Tracey Pretorius, director of the response communications team, explained in a blog post today. An attacker can receive the same user rights as the person currently using the system, according to a summary of the issue.

Customers can use Microsoft’s fix-it option for a holdover until Microsoft releases an official patch, which will affect personal computer owners as well as companies that run Windows on the servers in their data centers.

“We continue to work on a security update to address this cyberattack,” Pretorius wrote. “We’re monitoring the threat landscape very closely and will continue to take appropriate action to help protect our global customers.”

The announcement follows a few recent Linux-related security vulnerabilities, including Poodle and Heartbleed.

Microsoft Corporation is a public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through ... read more »

68 percent of consumers say coupons promote loyalty

If you want to keep the same customers coming back over and over again, send them a coupon and then send them another one and another.

In “The State of Digital Coupons: How Digital Coupons Are Adapting to Mobile and Omnichannel by Forrester Consulting on behalf of RetailMeNot, we learn that coupons are still a prime motivator for both online and offline shoppers. 59% of consumers said coupons were most likely to influence their purchasing decisions. Luckily, there’s an upside to selling things for less money – customer loyalty.

Retail Me Not Coupon Loyalty
68% of consumers say coupons build brand awareness and lead to customer loyalty. Look at the chart above. The lighter the blue, the more positive the response. A large number of respondents said they were likely to tell friends about online coupons and promotion codes. 29% felt strongly that coupons led to brand loyalty and another 62% agreed to some extent.

The final question is the real kicker. More than 75% of respondents said they were more likely to pay full price for a product or service from a company that is known to offer coupons and codes.

This is all very nice, but there’s one key factor missing:

“I am MORE likely to postpone buying from a store if I know I can probably find a coupon later on.” I strongly agree!

Some sites are so known for their coupon deals, people will wait it out rather than shop without. If you’ve trained your customers to wait, you could be losing out on sales you need right now.

The flip side of the flip side, is that once they do have that coupon in hand, they’re more likely to buy things they wouldn’t have bought without the coupon.

For example, I want to buy a sweatshirt at the Disney Store online but I’m not going to pay full price and shipping! I know they always have codes and shipping deals, so I wait it out. Sure enough, here’s a code for 25% off my whole order and free shipping if I buy a park product. I wasn’t going to buy a park product but that plate is cute and it’s only $6 and since I’m also getting 25% off I’ll buy that mug as a gift and I like that handbag and I am saving 25%. . . before you know it, I have $200 worth of items in my cart when I came to buy a $40 sweatshirt.

This is the power of coupons and codes.

Let’s wrap up with this; though most people get their coupons by email, 31% of consumers said they use a coupon app on their smartphone or tablet to find the best deals.

What do you think? To coupon or not coupon? That is still the question.

Bowery.io wants to set up your Web developer’s work environment in 30 seconds

Bowery.io wants to set up your Web developer’s work environment in 30 seconds
Image Credit: Dmitry Baranovskiy

When Zachary Hamed took a break from school to be a Thiel Fellow, he and his partners created Bowery.io, a service for Web developers that more or less sounds like a miracle even our own tech team couldn’t believe.

Today, the startup is releasing the desktop app version of its product (previously only available as a command line tool) and announcing that it has raised $1.5 million in seed funding.

Bowery.io is a cloud-based automation of a development environment, that is, the set up and configuration of a developer’s tools, software, and applications. Typically, developers spend hours setting up their environment, which includes loading and configuring software, to match their team’s.

But with Bowery.io, a Web developer can create an account, hook up his or her Amazon Web Services keys (Bowery.io is currently only compatible with AWS), and go through that initial configuration process. After that, a team member or new hire can set up an identical development environment … in under 30 seconds.

No, really. Zach Hamed, the company’s co-founder and chief executive, told VentureBeat his team’s tests have benchmarked at under 30 seconds.

On the spectrum of Web development tools, Bowery.io sits somewhere near browser-based integrated development environments (IDEs) like Nitrous.io, Koding, and Cloud9. However, unlike them, it doesn’t work through a browser, and development is hosted in AWS, not on the company’s own servers. It’s also not as complex to set up as Vagrant, and it doesn’t require the use of virtual machines in order to do local development.

Next, the startup wants to grow beyond its user base of individuals and small team to land enterprise customers. Hamed assured me that its infrastructure is fully ready to take on this size of customers, despite being a small startup. I’m still skeptical about whether or not being limited to AWS (for now) and needing an Internet connection will still make the product attractive to larger companies.

The startup raised its funds from SV Angel, Google Ventures, Bloomberg Beta, RRE, Homebrew, Betaworks, BOLDstart Ventures, Magnet Agency, Deep Fork Capital, and angel investors Naveen Selvadurai, and Ryan Holmes. It plans on using this to expand its teams and growing a base of enterprise customers.

Bowery.io was founded in 2013 by Zachary Hamed, David Byrd, and Steve Kaliski and is based in New York City.

GT Advanced reaches bankruptcy deal with Apple, will sell off more than 2,000 sapphire furnaces to pay debt

As part of its plan to "wind down" sapphire production operations after filing for Chapter 11 bankruptcy protection, GT Advanced Technologies will reportedly sell more than 2,000 sapphire furnaces to pay off an outstanding debt to Apple.

What the World Looked Like the Last Time the Royals Made the World Series


The Kansas City Royals face off against the San Francisco Giants for the 2014 Major League Baseball World Series on Tuesday — finally

The last time the Royals made it to the World Series was 1985, a simpler time before Taylor Swift existed, before everyone carried the Internet in their pocket and when people watched music videos on their television

To celebrate the Royals finally reclaiming their former glory, we looked back at what the world looked like the last time the Royals made it to the World Series

Have something to add to this story? Share it in the comments. Read more...

More about Lists, Baseball, World Series, Kansas City, and Nostalgia

Shots of Google Calendar material design overhaul surface


The calendar app on a smartphone may not be the most interesting app users access, but it is typically one of the core functions of our mobile devices. Although they may not be “sexy,” calendars play an important role and people are interested in attempts to make the data contained within their calendars easy to access. With the updates rolling out for a host of Google apps to implement their new material design guidelines and appear as part of Android Lollipop, the calendar app is on the list. Some new screenshots of the updated app have been obtained that reveal some of the work Google has done to refresh the calendar.

The main view for the new Calendar app is called the “Schedule” which puts the month on top with a bottom pane displaying weeks or days with events embedded therein. Users can quickly pull down the month to see a small display of the entire month similar to how some third-party calendar apps display things.  Using the overflow icon, users can access other views for days or weeks as well as a search option.

Using the hamburger icon, users can select the calendars to be shown and figure out which colors go with which calendars. Speaking of colors, users will likely notice the abundant use of colors and headers throughout the app, consistent with other material design based apps. Like much of what Google has been pushing for, things like the event creation function feature a clean, concise interface. Sources indicate some of the fields will include an auto-suggest type feature that brings up suggestions as users are typing things like a name or a location.

We will be on the lookout for this latest update to appear in the Play Store and start hitting devices sometime in the next couple weeks leading up to the Android Lollipop official release.

google_calendar_material_01 google_calendar_material_05 google_calendar_material_04 google_calendar_material_03 google_calendar_material_02 google_calendar_material_08 google_calendar_material_07 google_calendar_material_06

source: Android Police

Come comment on this article: Shots of Google Calendar material design overhaul surface

Point Your Phone At Math Problems And This App Solves Them

PhotoMath is one of those brilliant ideas that is destined to make people even lazier.

A Brand-New Trailer For Stanley Kubrick’s Masterpiece, ‘2001’

If you live in the UK, there's no reason for you not to go see this movie on the big screen starting November 28th. If you live anywhere else, content yourself with watching it again at home.

‘Dachshund’s Creek’ Is ‘Dawson’s Creek’ With 100% More Dachshund

A story about love, life,  growing up and wiener dogs.

‘Dawson’s Creek’ Is Infinitely Better With Dachshunds


I don't wanna wait for every single '90s guilty-pleasure TV show to be recast with dogs

So luckily, filmmaker Michael Immerman has reimagined Dawson's Creek as "Dachshund's Creek," using short-legged, furry versions of James Van Der Beek, Katie Holmes and Michelle Williams. They kiss, giggle about sex and stare longingly into each other's eyes, just like in the original series — and the romantic tension remains surprisingly in tact

Sorry, James Van Der Beek. You've been replaced.

dawson crying

More about Television, Dogs, Viral Video, Nostalgia, and Tv

Apple Inc. surprises with massive $17 billion Q4 stock buyback

During its fiscal Q4 ending in September, Apple spent an incredible $17 billion to buy up its own stock, increasingly doing so on its own without outside bankers' assistance. Since the beginning of fiscal 2014, Apple has spent an astounding $45 billion to repurchase its stock from fleeing investors at incredible discounts.

Rumor: Apple Pay loyalty program could launch in time for Christmas

With the Apple Pay launch complete in the U.S., Apple may now turn its sights toward launching a new store loyalty rewards program in time for the lucrative holiday shopping season.

Marketing Day: Yahoo Earnings, An Adobe-Nielsen Partnership & Snapchat’s Ad Results

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Yahoo Q3: $1.15B In Total Revenue, $1.2B In Mobile Projected For 2014 Yahoo just reported Q3 revenues. The company said that it earned $1.094...

Please visit Marketing Land for the full article.

SearchCap: Google Penguin 3.0 Details, Panda 4.1 Strategy & Bing Partners With CNN

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Panda 4.1 Should Change Your Content Strategy Contributor Jim Yu shares proprietary data that will help you determine how the latest Panda update might affect...

Please visit Search Engine Land for the full article.

Yahoo Now Makes More Money From Search Ads Than Banners

After six straight quarters of overall revenue declines, Yahoo CEO Marissa Mayer may have finally turned around Yahoo's business -- thanks to search advertising, not display.

Yahoo reported on Tuesday that its overall revenue grew by 1% to $1.15 billion in the third quarter to beat analysts' estimates. That marks the first time Yahoo's overall quarterly revenue increased over the previous year's mark since the fourth quarter of 2012. And for the first time Yahoo (somewhat) reported its mobile revenue, which the company said was north of $200 million for the quarter. But those weren't the only firsts under Ms. Mayer that Yahoo marked on Tuesday.

For the first time since the former Google exec became CEO in July 2012, Yahoo now makes more money from search advertising than it does display ads.

Continue reading at AdAge.com

Yahoo Q3: $1.1B In Total Revenue, $1.2B In Mobile Projected For 2014

Yahoo just reported Q3 revenues. The company said that it earned $1.094 billion in revenue, which was up a modest 1 percent compared to a year ago. This beat Wall Street expectations; analysts had anticipated an overall revenue decline. The company also reported that mobile revenues were “now...

Please visit Marketing Land for the full article.

Samsung teases Lollipop update for Galaxy Note 4


Samsung recently published a tweet teasing an upcoming Lollipop update for its flagship phablet of 2014, the Note 4. As you’d expect, updating their devices to Android 5.0 is a priority for any manufacturer, but what’s a little strange is that the South Korean company is already publicizing its plans to roll out the upgrade even though Google is still in the process of loading its servers with its final code.

This leaves one question on the tip of our tongues: How close can Samsung really be to rolling out the update? Unfortunately, there isn’t an answer to this question, but it is important to bear in mind that HTC is currently the only OEM to promise a delivery date, which is 90 days after they receive final code from Google. Seeing as the search engine giant hasn’t published this information as of yet, neither manufacturers could have possibly started on development.

So, understandably, we’re a little confused as to what exactly Samsung is teasing here. Is it just announcing that the update is on the way? Or is it actually revealing that it will be here sooner rather than later? Let us know your thoughts in the comment section down below.

Source: Twitter

Come comment on this article: Samsung teases Lollipop update for Galaxy Note 4

Tablet users visit a site 5 times before buying and other mobile commerce facts

Tablet UsageToday’s infographic comes to us all the way from Paris. Not Paris, Texas. The Paris – Paris, France.

This intriguing missive came to me from a company called Content Square. They’re a French start-up whose raison d’être is optimizing digital platforms to increase conversion rates. A noble cause.

Their first infographic is called the “E-Commerce Tablet Barometer“. The English translation is a little wonky, but the data is interesting and so I thought it was worth sharing.

The main point of the piece is that tablets aren’t exactly the “one-click” wonders we expect them to be. Few, if any customers sit down with a tablet, go right to the product they want and buy it with a single tap. I can hear you rolling your eyes and sighing. . . ‘well, of course not’ but there are mobile apps that let you can buy just that easily – Amazon, eBay, any site that takes Apple Pay. . .

Here’s what customers do before they hit the “buy” button:

  • They visit a site 5 times before making the decision to buy
  • They spend an average of 18 minutes poking around on the site
  • During an average session, a buyer will click 70 times on a website, looking at different items, checking out options, viewing images, etc.

Content Square Prepurchase

That’s a lot of information consumption.

But here’s the thing; how we consume data on a tablet isn’t the same as how we consume data on a desktop.

Content Square tablets

The average website “fold” lands at 775 pixels. Granted, going below the fold isn’t the issue it used to be. We have bigger screens than we did a few years ago. Also, blogs and continuous scrolling websites have slowly trained people to go below.

However, no one is going to bother scrolling if you don’t catch their eye with the top 775 pixels.

When we move to the tablet, it’s a different story. If your site has been optimized for mobile, it probably shows up best in portrait mode. Now, 3357 pixels are on screen at a glance. That’s more opportunities to catch the consumer’s eye. And because we like putting our hands on things, people are more likely to scroll down on mobile than on a desktop.

If you’re not optimized, the consumer will likely see a version of your website that doesn’t fit on the screen and that won’t hold their attention very long.

Content Square says 50% of tablet users will make it to at least one product page. From there 3.5% will make it to checkout. In the end, only 1.2% of visits will actually convert. With margins that slim, you have to do everything you can do to make the mobile shopping experience easy and engaging. Use video, 360 photos, added value content and above all, make sure your shopping cart works on mobile. You get one shot at this before customers click the x and move on.

No Morning Fog: San Francisco Giants Social Media Success


Right now, Bryan Srabian is like the person charged with security in the SharePoint cloud at the Microsoft SharePoint conference during a live demo on SharePoint security.

He’s the Dreamforce registration chief. He’s Satya Nadella at the next women in business conference.

In short, Bryan Srabian’s on stage. And everyone’s watching.

That’s what happens when you’re the social media chief of the professional baseball team that calls tech country home and is playing on the world’s biggest hardball stage.

The San Francisco Giants are in their third World Series in five seasons, taking on the Kansas City Royals tonight in the first game of the best-of-seven Fall Classic. Many call it "Destiny vs. Dynasty." The Royals won the World Series in 1985 but did not make the postseason after until now — hence, the destiny tag. 

Read full story...

More Data Proves Our Thesis On Soda Being The New Cigarettes


Although this isn’t a health blog, I like to cover all types of future trends and make predictions on them. One such trend I’ve written up repeatedly is the harmfulness of sugar, and how an excessive amount of refined sugar (like in a soda) is killing you.

In a post written last year I made the analogy that sugar will one day be viewed upon as we now view cigarettes. The comparison is simple: there was a point in society when smoking was an accepted social behavior and generally promoted everywhere, similar to how drinking soda is today. The only difference in this analogy is the impact on others (secondhand smoke) but ultimately I think the strain on our healthcare system and overall detriment to people’s quality of life (obesity) will start to change even that perspective.

Another potent reason people stopped smoking is due to the fact that it advances aging. Turns out, soda has a similar effect on your cells. As reported in Time in a post titled “soda may age you as much as smoking:”

Anew study published in the American Journal of Public Health just found that a daily soda habit can age your immune cells almost two years.

Senior study author Elissa Epel, PhD, professor of psychiatry at University of California San Francisco, wanted to look at the mechanisms behind soda’s storied link to conditions like diabetes, heart attack, obesity, and even higher rates of death. She studied telomeres, the caps at the end of chromosomes in every cell in our body, from white blood cells. Shorter telomeres have been linked to health detriments like shorter lifespans and more stress, cardiovascular disease, diabetes and cancer, the study notes.

Epel and her team analyzed data from 5,309 adults in the National Health and Nutrition Examination Survey (NHANES) from about 14 years ago. They found that people who drank more sugary soda tended to have shorter telomeres. Drinking an 8-ounce daily serving of soda corresponded to 1.9 years of additional aging, and drinking a daily 20-ounce serving was linked to 4.6 more years of aging. The latter, the authors point out, is exactly the same association found between telomere length and smoking.

Having followed the research on sugar’s impact on health over the past few years I think society continues to underestimate just how bad sugar (in particular soda) is for our bodies and its pervasiveness in so much of what we consume. But I’m glad to see more data is reinforcing the soda / cigarettes analogy and people are reporting on it as such. It’s the right way to view this.

image credit: Shutterstock

More Data Proves Our Thesis On Soda Being The New Cigarettes is from The Future Buzz, a Blog Covering Digital Marketing. You should follow Adam on Twitter and Google+ .

Cowboys Waive Michael Sam From Practice Squad

The Cowboys have decided to waive defensive end Michael Sam.

Yahoo beats in Q3 with revenue of $1.09B, $0.52 EPS on growing mobile revenue

Yahoo beats in Q3 with revenue of $1.09B, $0.52 EPS on growing mobile revenue

Yahoo today reported its third-quarter earnings for 2014, with revenue of $1.09 and non GAAP earnings per share (EPS) of $0.52. Analysts had expected earnings of $0.30 on revenue of $1.04 billion.

In its 2013 third quarter, the company reported revenue of $1.08 billion. But the company had been declining in revenue for the last four quarters.

“We achieved this revenue growth through strong growth in our new areas of investment – mobile, social, native and video – despite industry headwinds in some of our large, legacy businesses,” said chief executive Marissa Mayer in the third quarter earnings press release. She also noted GAAP mobile revenues in excess of $200 million.

Yahoo’s third quarter results arrive as the company faces increasing pressure to do something to ramp up revenues. Mayer is expected to unveil yet another plan to turn around Yahoo, during this afternoon’s earnings call.

Yahoo has been on a bit of a buying spree this quarter. In July the company picked up mobile ad analytics startup Flurry, then in August it picked up location recommendation app Zofari and fraudulent ad finder ClarityRay. In September the media company bought photo ad network, Luminate and shut it down.

The trend here is towards buying startups that will strengthen the company’s overall digital advertising business. But it’s a very competitive field out there. Google more or less owns the digital advertising space where it commands roughly 31 percent of the market share, according to eMarketer estimates. Comparatively, Yahoo is expected to lose market share, falling from 2.9 percent to 2.4 this year.

And that maybe so, at least where display ads are concerned. GAAP revenues for display ads were down 5 percent year over year.

Yahoo also netted $7 billion dollars this quarter when it sold 27 percent of its Alibaba stock during the Chinese company’s IPO. Half of that money will be returned to investors in the form of dividends, but the rest could be used for key acquisitions.

Either way investors are looking for answers. A significant investor in Yahoo, Starboard Value issued an open letter to Marissa Mayer in September urging her to consider merging with AOL.

In normal trading, Yahoo was up 2.29 percent.

VentureBeat is studying mobile marketing automation. Chime in, and we’ll share the data.

Yahoo! is the premier digital media company. Founded in 1994 by Stanford PhD candidates David Filo and Jerry Yang as a way for them to keep track of their personal interests on the Internet, Yahoo! has grown into a company that hel... read more »

PPLNOTIFY sends Android notifications straight to your web browser on another device


Sometimes there can be too many devices in front of you. You are working on your computer and then have to check your phone for a notification. It is just way too messy and, more importantly, distracting. With PPLNOTIFY, it all goes to one place. The app, from PPLCONNECT, sends Android notifications to the user’s browser without the need for a desktop extension or plug-in.

With the PPLNOTIFY app installed on an Android device, you just need to login to the app’s website on a browser. Then, in real-time, notifications will be forwarded to you. A pop-up window appears with anything from SMS to incoming calls and battery updates. PPLNOTIFY works with both computer and tablet browsers.

Hit the break for the video, gallery, and download links.

Click here to view the embedded video.

pplnotify_app_gallery_1 pplnotify_app_gallery_2 pplnotify_app_gallery_3 pplnotify_app_gallery_4 pplnotify_app_gallery_5 pplnotify_app_gallery_6

qr code

Play Store Download Link

Come comment on this article: PPLNOTIFY sends Android notifications straight to your web browser on another device

T-Mobile’s HTC One (M8) now receiving Eye Experience update


If you own a T-Mobile-branded HTC One (M8) you may want to listen up as the operator is now rolling out the much-anticipated Eye Experience camera user interface update to all variants of the smartphone currently located in the United States.

Hit the break to see the full changelog.

System Improvements:

  • Radio stability improvement
  • Transition improvements

Eye Experience Implementation:

  • Split Capture
  • Crop-Me-In
  • Photo Booth
  • Auto Selfie
  • Voice Selfie
  • Swipe-To-Switch
  • Video Face Tracking
  • Live Makeup
  • Video Screen Sharing

Application Improvements:

  • Camera stability
  • Video highlight stability
  • Zoe 1.0

To initiate the upgrade manually, make sure you’re connected to a Wi-Fi network. Then, from the home screen, press the Menu key, followed by Settings. Scroll to the bottom and tap ‘About Device’, followed by ‘Software Update and ‘Update Now’.

Source: Twitter

Come comment on this article: T-Mobile’s HTC One (M8) now receiving Eye Experience update

Acumatica Raises Over $13 Million in New Funding Round, Led By Bain Capital-Owned MYOB

Acumatica Raises Over $13 Million in New Funding Round, Led By Bain Capital-Owned MYOB

Check out our press release hub, powered by Business Wire. It's a one stop shop for industry announcements to help you stay on top of the latest technology and investment trends. Get the scoop here.

The fast-growing Cloud ERP provider closes latest round of funding with an infusion of $13.3 million, fueling new plans for growth and expansion

KIRKLAND, Wash.–(BUSINESS WIRE)–October 21, 2014–

Acumatica, provider of cloud accounting software, today announced that the company has raised $13.3 million in a new funding round, led by investment from Australian accounting software powerhouse MYOB, an Acumatica strategic OEM partner.

This new funding, together with previous amounts raised in rounds led by Runa Capital and Almaz Capital, and Oslo-based Visma, another Acumatica OEM partner, brings total funding well in excess of $30 million.

“This investment validates the market acceptance of the Acumatica solution,” said CEO Jon Roskill. “The investment will allow us to implement aggressive growth plans in three areas: Broadening our product line; accelerating the expansion and enablement of our partner ecosystem; and upsizing our brand in a big way.”

“It’s an exciting time for businesses,” Roskill added. “Customers can now unlock their potential with Acumatica’s cost-effective, modern alternative to the NetSuite blackmail.”

MYOB, Australia’s leading business software provider, announced plans to invest in Acumatica and take a board seat with the fast-growing Cloud ERP provider at Acumatica’s Partner Summit in August this year.

MYOB CEO Tim Reed said: “We believe in the innovation of the Acumatica technology and are investing in our mutual success. Last year, we announced our multi-million-dollar deal to OEM Acumatica’s ERP solution platform. One year later, we are in final phase of piloting the Advanced product, and have customers live on MYOB Advanced, powered by Acumatica technology.”

Acumatica, which sells exclusively through its worldwide ecosystem of over 350 partners, announced its 1,000th customer and launched beta of its latest version 5.0 at its annual Partner Summit this August. Its customer base ranges from small and medium businesses to public companies such as Youngevity and Frost Bank, spanning industries from manufacturing to professional services.

About MYOB

Established in 1991, MYOB is Australasia’s largest business management solutions provider. It makes life easier for over 1.2 million businesses, and provides support via many service channels including a network of over 20,000 accounting firms, bookkeepers and other consultants. MYOB’s solutions simplify accounting, payroll, HR, tax, practice management, CRM, websites, job costing, inventory and more, for businesses of all sizes. It is committed to ongoing innovation, particularly in cloud solutions, and now spends over AU$30 million annually on research and development. In 2013, MYOB expanded its offering with the acquisition of accounting solutions provider BankLink. Visit myob.com.

About Acumatica

Acumatica is a leading provider of cloud business management software that empowers small and mid-size businesses to unlock their potential and drive growth. Built on the world’s best cloud and mobile technology and a unique customer-centric licensing model, Acumatica delivers a suite of fully integrated business management applications such as Financials, Distribution, CRM and Project Accounting, powered by a robust and flexible platform. In an interconnected world, Acumatica enables customers to take full control of their business; to play to their strengths, since every business is unique; and to empower their people by going wherever their people go, on any device. www.acumatica.com.

Dorothy Ho
Director of Communications
Office: +1 425-658-4913
Cell: +1 206-303-7750

VentureBeat is studying mobile marketing automation. Chime in, and we’ll share the data.

You can now pre-order the Xperia Z3 Tablet Compact for a hefty $499.99


Sony’s latest slate, the Xperia Z3 Tablet Compact, is now available to pre-order in the United States from both the manufacturer’s online portal and from any of its nationwide bricks-and-mortar stores.

According to the listing page, the unit will be available for shipping from Sunday, November 2 and will set you back a whopping $499.99, which, I’m pretty sure you’ll agree, is an awful lot to pay for a 32GB, 8-inch, mid-range device.

With regards to specifications, the Z3 Tablet Compact packs a 2.5GHz Snapdragon 801 processor, 3GB of RAM, an Adreno 330 GPU, an 8.1-megapixel rear-facing camera, a 2.1-megapixel front-facing shooter and a 4,500mAh non-removable battery.

Out of the box, the tablet will run the latest build of Android 4.4.4 KitKat with Sony’s Xperia user interface plastered over the top. The device is, however, expected to be one of the first on the market to receive the much-anticipated Lollipop update when it’s distributed later this year.

If you like the sound of the Xperia Z3 Tablet Compact and want to reserve one for yourself — hit the source link below.

Source: Sony

Come comment on this article: You can now pre-order the Xperia Z3 Tablet Compact for a hefty $499.99

Google Releases Penguin 3

Great news for small business that have been waiting for Google to update the Penguin algorithm! We’re happy to report that Google has finally started releasing Penguin 3 and will continue to roll it out over the next few weeks. This Penguin update affects about one percent of search queries in US English according to Googler Pierre Far. This update is a data refresh, and not a complete rewrite of the algorithm. The last Penguin update was released back in October 2013 and webmasters have been working hard to make sure they benefit from this most recent Google update. As a reminder, the Penguin algorithm targets low quality and spammy backlinks pointing to your site. 

If you notice unusually low traffic to your site in the upcoming weeks, you maybe have been hit by this newest release of Google Penguin. We would recommend doing a backlink audit to see if there are any lower quality links pointing to your site. You can get your most recent backlinks from Google Webmaster Tools. Once you’ve identified those links, use Google’s Disavow Tool, but a word of caution, it’s a very powerful tool. We’ve got lots of actionable tips about Google Penalties for you. 

Stay on top of all things Google with our What’s New With Google YouTube Series. This episode features talk about Google’s Penguin 3 algorithm, rankings boost to sites using HTTPS and the end of Google Page Rank toolbar. If you have any questions about Penguin 3, share them in the comments! 


© 2014, VerticalResponse Blog. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.

The post Google Releases Penguin 3 appeared first on VerticalResponse Blog.

Rwanda Introduces Ebola Screening — For Americans

The notice appears to be in response to recent cases in both countries. In addition to the three people diagnosed with the deadly virus in Dallas, an additional five patients transported from West Africa have received treatment for Ebola on American soil.

Convicted Murderer Sues State Over Prison Porn Ban

A convicted murderer sentenced to more than a half-century behind bars is suing the state of Connecticut, saying its ban on pornography in prison violates his constitutional rights.

BuzzFeed’s Social Division Makes New Hires

BuzzFeed distributed

BuzzFeed Distributed, a new social division of the publisher, is gearing up for its official launch with several new hires. The division, which will officially launch in the next few months, is a team dedicated to creating social content for a variety of emerging platforms like Vine, Snapchat and Instagram. BuzzFeed Distributed will “scale BuzzFeed’s deep understanding of the social web and why people share across other platforms,” said a release announcing the news.

The division is led by Summer Anne Burton, who was previously BuzzFeed’s managing editorial director. The new staffers include BuzzFeed employees and new faces:

  • Matt Bellassai, a BuzzFeed writer, joins the team as social web writer.
  • Adam Ellis, artist for BuzzFeed, joins as social web artist.
  • Jen Lewis, also an artist for BuzzFeed, joins as social web artist.
  • Kaye Toal, who previously managed social media at Goldieblox and Upworthy, joins as social web writer.
  • Lesley Steele, formerly a freelance designer for HBO and the Obama campaign, joins as associate designer and video producer.
  • Ellie Sunakawa, formerly a graphic designer for Vayner Media, joins BuzzFeed Distributed in the same role.

Congrats to all on the new gigs!

New Career Opportunities Daily: The best jobs in media.

VIDEOS: Facebook’s @Scale 2014, Data Track

AtScale650Facebook held its @Scale 2014 conference in San Francisco Sept. 15, and engineering manager Sambavi Muthukrishnan shared videos from the event’s data track in a post on the Facebook engineering blog.


New Career Opportunities Daily: The best jobs in media.

Apple Pay is fast, easy, and boring — so it will be huge

Apple Pay is fast, easy, and boring — so it will be huge

Above: Apple CEO Tim Cook showing off Apple Pay

Image Credit: Dean Takahashi/VentureBeat

I only had to use Apple Pay a few times before I got over the novelty of paying for stuff with my phone.

That’s not necessarily a bad thing — the future of payments shouldn’t have to constantly remind you that you’re doing something new and different, which is the feeling I’ve had when using Google Wallet and PayPal’s various mobile payment solutions. What we really need is a faster and more secure payment method than plastic cards with magnetic stripes.

After testing out Apple Pay at several stores in Manhattan today, I was struck by how seamless the entire process was. Setting up Apple Pay for the first time took about 15 seconds, as it just pulled in my default credit card from iTunes into Passbook (analysts have long discussed what Apple could do with all those credit cards it’s gathered through iTunes — expect a lot of “told ya!” commentary soon).

When checking out at participating stores, you just need to hold your phone up to the payment terminal, watch your default card pop up, and hold your finger down on the Touch ID sensor for authentication.

While that may not sound easier than just swiping your credit card, I was surprised to find that it was actually much faster. There’s no more fumbling for your credit card in your wallet; no need to swipe multiple times if your card strip is a bit dirty; and even the payment processing itself felt a bit zippier (though I’ll admit: That might have been my imagination).

After making a few payments, I felt like an Apple Pay master. And that’s key to getting average consumers on the service. It’s easy to use and the entire process quickly feels boring and familiar.

I’ve used plenty of mobile payment solutions over the years, but Apple Pay is the only one I’d consider using consistently. I used Google Wallet for a bit, but its unpredictable support across Android phones made it tough to rely on. PayPal also has some interesting payment integration in its new mobile apps, but the best features, like ordering something before you step into a store, aren’t widely supported. Apple Pay’s support across major retailers and banks gives it a huge leg up on the competition.

But given that Apple Pay just launched yesterday, there are still plenty of issues to work through. It doesn’t yet support loyalty cards, for one, even though you can store loyalty cards in Passbook. When I was checking out at Duane Reade, I still had to sift through all my other Passbook cards and have my phone scanned to take advantage of their Halloween candy sale (and boy did I). There’s no easy NFC waving for loyalty cards yet.

Also, not all NFC terminals are created equal. When I grabbed lunch at Subway, the clerk didn’t know how to activate the NFC payment option (the terminals used at Duane Reade, on the other hand, always have NFC activated at checkout).

And of course, while using your phone to pay for things is far more secure than a traditional wallet, you’ve never had to worry about your wallet running out of battery life at the end of the day.

The lack of loyalty card integration is a glaring issue for Apple, but it’s one that can be fixed easily, especially since they’re already supported by Passbook. Ideally, loyalty cards on Apple Pay should work just like its checkout function: Just hold your phone up to the terminal and have the appropriate card pop up. (Eventually, loyalty and payment transactions could even be combined into one wave of your phone, though some consumers like to make sure they’re getting their proper rewards before they pay.)

Apple Pay isn’t just about retail payments, either. App developers can also take advantage of it as a payment method, which should encourage new users who are often scared off by a credit card authentication page. (iOS 8 also lets developers use Touch ID to authenticate their apps, which has made it dangerously easy for me to make unwise late night shopping choices from Amazon.)

It’s too early to call Apple Pay a hit, but at this point it looks like it could finally be the one mobile payment solution we’ve been waiting for. And given how well it works now, I can only imagine how it will take off once the Apple Watch hits.

Mobile developer or publisher? VentureBeat is studying mobile marketing automation. Fill out our 5-minute survey, and we'll share the data with you.

Apple designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes t... read more »

The Customer Intent Wake Up Call

2014-21-October-Alarm-Clock.jpgAs companies evaluate their growth strategies for the New Year, the conversation ultimately comes down to which set of dials to turn. Does the company invest in more sales people, product features or marketing programs?

Companies aspiring to be customer-aligned add a few more dials to the conversation — what should the chief customer officer be measured on, beef up the customer success team, invest in employee engagement / culture initiatives, innovate their customer engagement strategy, and/or shift from a product-feature-pushing sales model to a services-selling-path?

What all of these dials have in common is that they focus on the customer. Except each dial reflects an organizational silo that is focused on a slice of the customer experience — none focus on the whole customer. Revenue growth depends on the organization’s ability to understand how to detect, decipher and act on the customers’ perspective of their intent.

Read full story...

How To Avoid the 3 Most Costly Mistakes When Using Google AdWords

How To Avoid the 3 Most Costly Mistakes When Using Google AdWords written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Adam Lundquist– Enjoy! 

photo credit: Red X  via WikiMedia Commons
photo credit: Red X via WikiMedia Commons

Do you ever feel like your small business would get a better return on investment by literally lighting your money on fire than using Google AdWords?

You began your AdWords campaign for your small business with high hopes and launched it, excited to fulfill orders from your new customers. Except those orders never came.

You attempted to fix it with different keywords, ad copy, and the newest techniques from self-proclaimed “experts”. However, with each new “fix” you spent more of your time and money – but added no new revenue. You are low on advertising budget and even lower on patience.

If this is your experience then you are not alone, almost all small businesses make costly mistakes when they start using AdWords. This is because the AdWords system penalizes you for mistakes you do not even know you are making. Even worse, in some cases AdWords even encourages these mistakes. The more you mistakes you make the more money AdWords earns from extra clicks you don’t want.

This article helps you identify these mistakes – and more importantly learn how to correct them to put you on the path to AdWords profit.

Mistake One: Keywords In Broad Match

AdWords is set by default to have your keywords in broad match, and this causes your keywords to match for a huge variety of searches you never intended.

For example, if you are a pizza store in Philadelphia and use Google AdWords, you might bid on the keyword Pizza delivery in Philadelphia. You assume that a hungry user has to type in the phrase Pizza delivery in Philadelphia into Google to view your ad and order your delicious pie. However, that is not the case and it costs you money!

By default your ads shows for a huge variety of searches that you never intended. If not changed from default, your keyword Pizza delivery in Philadelphia actually signals to Google to show your ad for searches such as how to cook a frozen pizza, and when clicked, you still have to pay for that irrelevant click.

The discrepancy between the searches you intend your ad to show for and the actually searches that trigger your ad is because the AdWords system uses different match types for keywords. There are four main match types: broad, broad match modifier, phrase, and exact. The different match types allow you (the small business advertiser) to match for a broader or narrower range of actual search queries that users type in. Broad is (as it sounds) the most broad in terms of what searches trigger your ad, and it is ALWAYS set by default in Google AdWords. This means that it is at Google’s discretion to decide that a user’s search is “close enough” to your keyword. Since Google gets paid on every click, they have a broad view of what is close enough.

When beginning your account change the match type of your keywords. Make sure your keywords are either in either phrase match or broad match modifier. These match types ensure that the words you use as your keywords have to be the ones the users searched for in Google. Here is a handy chart to visually see the differences as well as the special symbols that change the match type:

photo credit: chart via PPC HERO
photo credit: chart via PPC HERO

Mistake Two: The Wrong Industry For An Immediate Sale

A common mistake when beginning AdWords is to immediately go for the sale. In some industries an immediate sale makes sense, but in many industries users are not ready to make the purchase at first interaction.  In these industries, the user needs to trust your company before they even consider making the purchase. If the user clicks on an ad and is taken to a site where the only option is a sale, if the user isn’t ready to purchase they have no choice but to leave your site without providing your business any valuable data.

Rather than throw money into the AdWords abyss a, try a different approach. A better way to run AdWords in these industries is to think of a longer sales cycle, and change your goal (called a conversion) from getting an immediate sale to getting their contact information. You can use your ads to send users to a page that asks for their contact information in exchange for a small incentive, build trust by marketing to them via the email they provided, and finally sell to them when they are ready to make a purchase and already trust your company. Incentives can include:

  • Free eBooks
  • Samples
  • Free consultations

This approach works best for industries where trust is key, such as an expensive physical product or a long-term service provider.

Mistake Three: Sending Users To The Homepage

Once you decide on your goals in AdWords, you need to send users to a page that matches the users search and makes it as easy as possible for them to convert. All too often I see new AdWords campaigns send users to the home page. The homepage doesn’t match the users search and conversions are unlikely to happen.  A homepage often has a variety of items and is designed for navigation deeper into the site rather than a conversion.

For example, let’s say you are in the right industry for an immediate sale, like a winter clothing retailer that sells winter hats amongst other items. If you are just beginning to use AdWords you may send all of the users to your generic homepage. If you buy the keyword winter hats and the user is sent to the homepage, which is crowded with all of your items, the user has to search to find the specific sales page for winter hats. This means the user had to spend additional mental energy to search more through your website and click again. The majority of users will not expend this mental energy– they leave your page without making a purchase.

You want to make it as easy and friction-less as possible for the user to convert by sending them to specific high-converting sales pages. If the user type in winter hats send them to the exact sales page for winter hats.

What is your biggest AdWords obstacle?

Adam LundquistAdam Lundquist (@adamlundquist) is the CEO of Nerds Do It Better, an Internet advertising agency for small businesses. He has been featured in The Harvard Gazette, Search Engine Journal, KISSmetrics, WordStream, PPC Hero, Certified Knowledge, Mtv, Vh1, Sports Illustrated, and Moz. Visit his site today for a free eBook: Make Internet Advertising Work For Your Small Business. 5 Steps To Find, Cultivate and Market To New Customers.


Apple Pay already works internationally, but only with US credit cards

Though Apple Pay is only advertised to work in the U.S. at the moment, users have found that the tap-to-pay functionality found in the iPhone 6 and iPhone 6 Plus is in fact operational with compatible terminals internationally, as long as the device is set up properly with American credit cards.

How to setup Trusted Devices on Android Lollipop to automatically unlock your phone or tablet


I can’t stress enough how important it is to use a security lock screen on your mobile devices. If you ever misplace your phone or tablet, no one will be able to get into the device. However, constantly entering a code to unlock your device is a royal pain in the you know what.

Finally, Finally, Finally Google has implemented Trusted Devices in Android. With Android Lollipop and a new feature called Smart Lock, you will be able to set any Bluetooth device, NFC tag, or even your face as a way to automatically unlock your device so you won’t have to constantly enter your PIN code or swipe a pattern over 100 times per day.

In this guide, I will show you how to use Smart Lock to bypass the security lock screen when your phone or tablet is safe and in your possession. If you prefer to watch instead of reading, I included a video at the bottom of this post. Note: If you don’t have Android Lollipop, you can still get the same features, and then some, using Delayed Lock. Check out that guide here.

Bluetooth devices are probably the best to setup because you know your phone is safe when it’s connected to them. For example, if you own an Android Wear smartwatch (or any other Bluetooth smartwatch that works with your phone), it’s always on your wrist. If it’s set as a trusted device, you won’t have to unlock your phone as long as it’s connected. However, if you leave your phone in a restaurant and walk away, your phone will lose the connection with your smartwatch and your security lock screen will go back into effect. So as you go about your normal day, you will probably never have to enter your security code. But you can rest easily knowing that if your phone is stolen or you leave it somewhere, nobody will be able to get into it. Not everyone has a smartwatch so that’s why you can also set your car’s Bluetooth hands free / stereo system or even another Bluetooth headset.

You also have the option to temporarily lock you phone even when it’s connected to one of your trusted Bluetooth devices by tapping the padlock icon on the lock screen. Your device will remain locked until you enter your code.

NFC tags is other option that is probably not going to be all that helpful for most of you. First, you have to own an NFC tag, and second, it only works when your phone or tablet is resting on the tag itself, so you can’t pick it up before turning it on.

Trusted Face is another option that Google threw in. If you remember, Face Unlock was launched with Ice Cream Sandwich as one of the security lock options, but not with Lollipop. Instead, you will only find Trusted Face in Smart Lock. The procedure for recording your face is the same as Face Unlock, but they also added an option to capture more images in different lighting environments giving you better reliability. Trusted Face isn’t really unlocking your phone, it’s a means to bypass the lock screen. So say you have enabled a PIN code for your security lock. When you turn on the phone’s display, it immediately looks for your face, but you won’t see yourself on the display like you did with Face Unlock. It does it all in the background, and if your face is recognized before you swipe, the security lock will be bypassed. If it doesn’t recognize your face, you will then have to enter your security lock. It actually works pretty well, but I couldn’t really show you on the video.

The only item that is missing in Smart Lock is WiFi. I would liked to have seen the option of adding any saved WiFi network such as your home or a friend’s house. For whatever reason, Google omitted it, and we can only hope it will be added at a later date.

To set a Trusted Device or a Trusted Face, just head into your Settings, and find Security by scrolling down. For some phones, you might have to tab over to a category. For example, Samsung phones have Security under the General tab. Tap on Security and you will see Smart Lock. After tapping Smart Lock you will have to enter your security code and then you will see two options: Trusted Devices and Trusted Face. Note: Smart Lock won’t be an option unless you have a security lock such as PIN or pattern enabled.


Trusted Devices allows you to set as many Bluetooth devices or NFC tags as you want. Bluetooth devices must already be paired to your device, but it’s also very easy to add a device that you just paired. Upon pairing a device for the first time, you will get a notification asking you if you want to set it as a Trusted Device. Just tap “Add as Trusted Device,” enter your security code, and you’re all set. If for whatever reason you swiped away the notification card, you can still add it by going to Trusted Devices through the Settings.


For NFC tags, you will only need to touch your device to any NFC tag. After it’s paired, you will then enter a name for it such as Nightstand, My Car, or whatever. Now whenever your phone or tablet is touching the NFC tag (device has to be turned on and unlocked to initiate), the security lock screen will be bypassed. It’s not the greatest implementation since most people don’t have NFC tags lying around, not to mention having to keep the tag connected to the phone at all times.

The Trusted Face option will simply walk you through the process of capturing your face.



I put together a video showing you how it all works……..

Click here to view the embedded video.


I hope this guide helped you out. If I missed something, please let me know in the comments.


Come comment on this article: How to setup Trusted Devices on Android Lollipop to automatically unlock your phone or tablet

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The 13 Most Popular Social Networks (By Age Group)

The 13 Most Popular Social Networks (By Age Group)

Facebook is the number one social network in the U.S., with 76.8 percent of the internet population in the States active on Mark Zuckerberg’s baby.

But is that true across all age groups?


New Career Opportunities Daily: The best jobs in media.

The 2014 #WorldSeries: @SFGiants vs. @Royals

When they visit the @Royals tonight, the @SFGiants will begin their quest for a third @MLB World Series win in five seasons, while Kansas City will try to #TakeTheCrown for the first time since 1985. Let Twitter be your home for everything on and off the diamond during the seven-game series.

Join the conversation

The best way to stay connected to the World Series is to follow @MLB for highlights, score updates, analysis and behind-the-scenes photos and videos. You’ll also want to jump into the conversation with the #WorldSeries hashtag, which is also prominently displayed along the dugouts in each stadium.

This year, fans can see all the key moments within their Twitter timelines. @MLB has partnered with Samsung to deliver the best in-game highlights from each game in real time.

Kansas City fans should follow @Royals, find players on Twitter to follow here and use the team’s postseason rallying cry, #TakeTheCrown.

A regional cover of this week’s Sports Illustrated (@SINow) features the @Royals:

The @Royals haven’t lost a game yet this postseason, and are trying to win their first championship in 29 years. Kansas City defeated the @Athletics in the #WildCard game, the @Angels in the #ALDS and swept the @Orioles in the #ALCS.

Fans of the San Francisco Giants should follow @SFGiants, follow players here and join the Twitter convo with #OctoberTogether.

The Giants are asking fans to tweet photos wearing their Giants colors:

The @SFGiants have taken a similar path to the #WorldSeries, defeating the @Pirates in the #WildCard game, the @Nationals in the #ALDS and the @Cardinals 4-1 in the #NCLS. When Giants left fielder Travis Ishikawa hit a dramatic series-clinching walk-off home run last Thursday to win the #NCLS for his team, fans turned to Twitter:

This collection showcases Tweets from teams, players and celebrities building up to the Series:

Follow the #WorldSeries official broadcaster

Fans will also want to stay connected to news on and off the field with the official broadcast partner. Follow @FOXSports, @FOXSports1 and @MLBONFOX.

@FOXSports will offer fans game analysis on Twitter using the hashtag #JABO. FOX will also ask fans at the games in Kansas City and San Francisco to Tweet their @Vine highlights from the stadiums using the hashtag #SocialHighlight. The best content will be featured in a post game segment on @FOXSports1.

Who’s winning the Twitter battle?

If the 2014 #WorldSeries winner was determined by #postseason chatter, Kansas City would win it: the @Royals Twitter handle has been mentioned more than @SFGiants handle on Twitter since the @MLB #Postseason began on Sept. 30th.

From the first pitch tonight by @Royals pitcher James Shields to the final moment for the victors, Twitter will keep you close to all of the 2014 @MLB #WorldSeries action.

How Panda 4.1 Should Change Your Content Strategy

Contributor Jim Yu shares proprietary data that will help you determine how the latest Panda update might affect your site -- and how you should adjust. The post How Panda 4.1 Should Change Your Content Strategy appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Every Single One Of Peyton Manning’s Touchdowns On One Chart

Peyton Manning has thrown a record-breaking 510 touchdowns in his career. Here is every single one of them.

Where Would Instagram Be Without Filters? Lost In The Uncanny Valley

Why special effects are better than “reality.”

The Biggest Little-Known Influence On HP Lovecraft

M. R. James was an English author, scholar and inspiration to Lovecraft, though the world may have largely forgotten it.

Obama Is A Republican

He’s the heir to Richard Nixon, not Saul Alinsky.

Number Of Eggs A Woman Has Predicts Heart Attack Risk

The number of eggs in a woman's ovaries could tell a lot more than just how fertile she is. It may provide a window onto how fast her cells are ageing and, in particular, reflect her risk of developing heart disease.

When Your Art Goes Viral, the Internet Will Kill Its Image Quality

What happens when your photo goes viral? Well, for one, its resolution and image quality goes to hell damn near immediately.

Ancient ‘Persephone’ Mosaic May Hold Key to Tomb Mystery


The imposing mosaic unearthed in the burial mound complex at Amphipolis in northern Greece might contain the best-ever portrait of Alexander the Great as a young man, according to a new interpretation of the stunning artwork, which depicts the abduction of Persephone.

It might also confirm previous speculation that the tomb belongs to Olympias, the mother of Alexander the Great.

The mosaic portrays the soul-escorting Hermes, Hades (or Pluto, in Latin) and Persephone. In reality, the mosaic most likely has human counterparts represented in the guise of the three mythological characters, said Andrew Chugg, author of The Quest for the Tomb of Alexander the Great. Read more...

More about Us World, World, Archaeology, and History

Pay-Per-Click Inside the Financial Services Vertical

Series week continues as we assess PPC management across different industries. This morning Rachael  covered PPC for the IT and Technology industry. In case you missed it, yesterday Matt discussed PPC for the legal …

Read more at PPCHero.com

9 Common Social Media Marketing Mistakes [Infographic]

Social Media Marketing

The advice available to anyone trying to solidify their social media marketing strategies is endless. Still, many businesses run into the same pitfalls time and again. An infographic from entrepreneur Jason Squires details the nine most common mistakes.

  • Focusing on follower quantity. The number of followers isn’t important; your business will see a much greater return if you target those users that care about your marketing.
  • Irregular posting of unengaging content. 176 million people buy products online every year, and sporadic, lacklustre content will not persuade them to buy your products.
  • Not converting followers into paying customers. Only 12 percent of social media users that see ads are likely to make a purchase, so highly shared posts are only useful if they convert into sales.
  • Focusing on too many channels.  New, fast-growing services like Snapchat and Ello may seem very active, but Facebook’s 1.23 billion users are a tried and true audience.
  • Having no brand personality. Oreo gained huge exposure with their timely, witty marketing during the Super Bowl in 2013, and still only 22 percent of companies see the value in creating a personality for their brand marketing.
  • Spamming. This one’s a no brainer. Everyone hates spam.
  • Doing everything manually. When scheduling tools exist, attempting to manually manage a handful of campaigns or half a dozen pages is a waste of potential.
  • Broadcasting the same message across multiple channels. Much like brand personalities, different platforms require different styles of content. It may also irritate the most loyal fans that follow your brand across multiple networks.
  • Not having a strategy at all. 90 percent of businesses have a social media strategy, so running any campaign without one and possibly without meaningful analysis and goals could be a huge waste of energy.
  • For more details analysis of these mistakes, check out the infographic below:

    social media marketing

    New Career Opportunities Daily: The best jobs in media.

    Clerk Dupes Shoppers Into Haggling Over The Price Of Groceries To Tout Edmunds.com

    Car site Edmunds.com aims to make the current auto-buying process look ridiculous by comparing it to other shopping experiences. The post Clerk Dupes Shoppers Into Haggling Over The Price Of Groceries To Tout Edmunds.com appeared first on Marketing Land.

    Please visit Marketing Land for the full article.